Gallo Family Vineyards® Invites Americans To Help Fight Hunger This Holiday Season
Winery's Every Cork Counts Program Aims to Raise $100,000 for Meals On Wheels Association of America
MODESTO, Calif., Nov. 6, 2013 /PRNewswire/ -- Gallo Family Vineyards announces the fourth annual Every Cork Counts™ campaign to help raise $100,000 to support the efforts of the Meals On Wheels Association of America. With 8.8 million seniors facing the threat of hunger today, the program offers Americans a simple way to make a difference during the holidays.
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According to a Gallo Family Vineyards survey, Americans uncork an average of six bottles of wine during the holidays.[1] For the fourth year in a row, those leftover corks can make a difference for a great cause. Taking part in the Every Cork Counts campaign is as easy as uncorking a bottle of one of Gallo Family Vineyards' delicious wines and mailing in the cork.
For every cork collected through December 31, 2013*, Gallo Family Vineyards will donate $5 to Meals On Wheels with a maximum donation of $100,000. Over the past three years, Gallo Family Vineyards has collected thousands of corks and donated more than $225,000 to support the needs of seniors in communities across the country.
"We are committed to supporting Meals on Wheels in its effort to end senior hunger through the Every Cork Counts program," said Stephanie Gallo, Vice President of Marketing at E&J Gallo Winery and third generation Gallo family member. "It allows us to raise awareness of hunger in America and also creates an easy way for the families who bring our wines to their tables during the holidays to help those in need."
Fans of the winery and the charity can also participate in the program by playing a fun, interactive game at EveryCorkCounts.com. One in every six seniors faces the threat of hunger every day, and funds raised from the campaign will help provide nutritious meals and a safety check to those in need.
"With one in six seniors facing the threat of hunger every day, we are extremely grateful for our continued partnership with Gallo Family Vineyards through the Every Cork Counts campaign," says Ellie Hollander, President and CEO of the Meals On Wheels Association of America. "Through this campaign, Gallo is helping us to raise national awareness about this growing epidemic of senior hunger in America."
For more information on how to participate or to track the progress of the program, please visit: http://www.gallofamily.com/our-family/every-cork-counts.html or www.mowaa.org.
About Gallo Family Vineyards:
Gallo Family Vineyards has been family owned and operated for 80 years, and the Gallo Family stands behind the quality of every bottle with our Best Taste Promise. Our family of wines (suggested retail price of $4.99 for 750-ml bottles, $8.99 for 1.5-liter bottles, $5.99 for 187-mL four-pack) includes sixteen fruit forward, approachable styles at an affordable price: Moscato, Chardonnay, Cabernet Sauvignon, Merlot, Pink Moscato, Red Moscato, White Zinfandel, Sauvignon Blanc, Pinot Grigio, Pinot Noir, White Merlot, Sweet Red, Hearty Burgundy, Sweet White Blend, Cafe Zinfandel, and Sangria. For more information visit www.gallofamily.com or call 1-877-425-5696.
About Meals On Wheels Association of America:
The Meals On Wheels Association of America is the only national organization and network dedicated solely to ending senior hunger in America. The Association is the oldest and largest organization composed of and representing local, community-based Senior Nutrition Programs in all 50 states as well as the U.S. territories. More than 5,000 local Meals on Wheels Programs leverage a virtual army of two million volunteers who day-in and day-out create an efficient and caring way to keep America's seniors independent, healthy and alive. For more information or to locate a local Meals On Wheels program, visit mowaa.org
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[1] The national survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults, ages 21+, between April 30th and May 8th 2013, with a 3.1% margin of error.
*To make a cork count, cork(s) should be mailed to Every Cork Counts, P.O. Box 3017, Grand Rapids, MN 55745-1154. Participants are encouraged to use a padded or bubble envelope or tuf-pak to mail cork(s) with sufficient First Class postage. All corks must be postmarked between August 1, 2013 and December 31, 2013 and received by January 11, 2014.
SOURCE Gallo Family Vineyards
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