GAME, SET, PROTECT: LA ROCHE-POSAY JOINS BNP PARIBAS OPEN AS OFFICIAL SUNSCREEN PARTNER

Championing Sun Safety at Indian Wells with Expert Skincare, Suncare Education & Exclusive, Innovative Sunscreen Products To Try – A Winning Combination!

INDIAN WELLS, Calif, March 3, 2025 /PRNewswire/ -- La Roche-Posay, the dermatologist-recommended leader in skincare, is thrilled to announce its partnership with the BNP Paribas Open as the tournament's Official Sunscreen Partner. For the first time, La Roche-Posay will bring its cutting-edge sun protection expertise to the iconic Indian Wells Tennis Garden from March 2-16, ensuring fans, players, and volunteers stay confidently protected under the California sun.

Throughout the tournament, attendees are invited to visit the vibrant La Roche-Posay booth on-site. There, they can receive complimentary samples of the brand's latest sunscreen innovations, delve into informative educational resources on sun safety, and discover personalized skincare recommendations tailored to their unique needs. Get ready to ace your sun protection game!

"At La Roche-Posay, we are passionate about promoting skin health and empowering everyone to enjoy outdoor activities safely," says Rachel Mladjenovic, General Manager of La Roche-Posay USA. "Our partnership with the BNP Paribas Open is a fantastic opportunity to underscore the importance of photoprotection, especially in sports like tennis. We are excited to provide players, fans, and volunteers with access to our advanced sunscreens and expert advice, helping them stay protected and focused on the thrill of the game."

"As we kick off another year in Tennis Paradise, we're thrilled to welcome La Roche-Posay to our family of brand partners, each of whom play a critical role in making our award-winning event so unique," said Philippe Dore, Chief Marketing Officer of the BNP Paribas Open. "We're super excited that fans, players, and volunteers will be able to stay safe and protected all tournament long as they soak up all that Tennis Paradise has to offer."

As a Champion Sponsor of the BNP Paribas Open, La Roche-Posay is proud to reinforce its long-standing commitment to skin health and sun safety. This partnership will provide essential sun protection resources, empowering attendees to fully enjoy the tournament while staying safe from harmful UV exposure. It's a winning serve for sun safety!

For additional information about La Roche-Posay, visit www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram, and TikTok.

ABOUT LA ROCHE-POSAY

Recommended by 100,000 dermatologists worldwide[1], La Roche-Posay's mission is to offer life-changing dermatological skincare. La Roche-Posay offers a unique range of daily skincare developed for every skin type to address various skin concerns and complement prescription treatments. At the center of the brand is the exclusive selenium-rich La Roche-Posay Thermal Spring Water, a core ingredient in its skincare formulas known for its soothing and antioxidant properties that is sourced from its Thermal Center in France, the first Dermatology Center in Europe. The products are developed using a strict safety and formulation charter with a minimal number of ingredients and are formulated at optimal concentrations. Additionally, La Roche-Posay products undergo stringent clinical testing for efficacy and safety with over 750+ studies and 25 years of extensive research, even on sensitive skin.

SOURCE La Roche-Posay