Gameloft and Essilor Envision Let's Golf! 3 in a New Light Through In-Game Awareness Campaign: The Essilor Cup

Sep 18, 2013, 12:00 ET from Gameloft

PARIS, September 18, 2013 /PRNewswire/ --

Gameloft, a leading global publisher of digital and social games, and Essilor, the world leader in ophthalmic optics, today announced a partnership to offer a new free version of Let's Golf! 3 on iPhone, iPad and iPod touch. This innovative communication campaign aims at raising players' awareness on the importance of good vision and on the need to check, correct and protect their eyes.

Let's Golf 3 - Essilor Cup unlocks the most difficult golf course of the game, "Tuscany", which has been renamed Essilor Cup. Players simply need to answer a fun quiz about vision and the means to preserve it. Two mini-games are also available, for a limited time, where the players have to choose the right glasses depending on lighty conditions to optimize performance on the course. It's a way to educate players about the importance of good vision and how adapted glasses can provide correction, eye protection and visual comfort.

"Gameloft is proud to offer Essilor an innovative medium to reach consumers through a playful experience," says Alexandre Tan, VP of Brand Partnerships at Gameloft. "This collaboration will offer Essilor a new way to promote an awareness campaign while offering our players high-quality content within the universe of the game."

The new version of Let's Golf! 3 is downloadable for free on the App Store.

For more information regarding Essilor, click here.

About Gameloft:

A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® devices), set-top boxes and connected TVs. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat or Dungeon Hunter and also partners with major rights holders including Universal®, Illumination Entertainment®, Disney®, Marvel®, Hasbro®, FOX®, Mattel® and Ferrari®.

Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,000 developers.

Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY).

For further information:

Heather Cosby
PR Manager

SOURCE Gameloft