Gameloft's Despicable Me: Minion Rush Receives Major Update to Celebrate One-Year Anniversary

PARIS, July 23, 2014 /PRNewswire/ --

Gameloft, a leading global publisher of digital and social games, today announced it is celebrating the one-year anniversary of its hit game, Despicable Me: Minion Rush, with a game-changing content update coming soon. Published in partnership with Universal Partnerships & Licensing (UP&L) and Illumination Entertainment, the popular mobile title reached another important milestone this month, hitting more than 300 million downloads worldwide since its release in June 2013.

Gameloft's ninth and largest update ever for Despicable Me: Minion Rush brings a completely revamped player experience by adding The Jelly Lab, a new interface showing the player's progression through the game. Even more content from the Despicable Me films is introduced in this update, as players can experience the Minions in their home, Gru's Lab, and help them make more jelly to unlock new areas and challenges. In addition, players can advance sequentially through each level in The Jelly Lab, and take advantage of two new costumes - Lucy Disguise and Jelly Jar Minion. 

"The overwhelming popularity of Despicable Me: Minion Rush in its first year in the marketplace speaks to consumers' passion for all things Minion," said Gonzague De Vallois, Senior Vice President Publishing at Gameloft. "The continued evolution of gameplay is very important to us, and we take a lot of pride in creating engaging new content and features for our players."

Since its release one year ago, gamers worldwide have spent more than 500 million hours and performed upwards of 273 billion despicable acts in Despicable Me: Minion Rush. The game has been a tremendous success amongst children and adults, and was also recognized as a Nickelodeon Kids' Choice Award winner and BAFTA award winner. During the two years of development, a team of 60 creative game developers in Gameloft's Barcelona studio worked hand in hand with the talented team of Illumination Entertainment to generate more than 500,000 lines of code, and create 39 costumes and 8 environments based on the Despicable Me movies. The teams worked hard to authentically render each of the characters and features that make the films so famous, and their end goal was to create the same sentiment for the game that was shared amongst movie-goers.

The new update to the game will be available soon on iPhone, iPad, iPod touch, Android, and Windows Phone.

Facebook Official Page: https://www.facebook.com/DespicableMeMinionRush

Game's website: http://www.dmthegame.com/

About Gameloft: 

A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS, Android® and Windows® devices), set-top boxes and connected TVs. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat or Dungeon Hunter and

also partners with major rights holders including Universal®, Illumination Entertainment®, Disney®, Marvel®, Hasbro®, FOX Digital Entertainment, Mattel® and Ferrari®.

Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,200 developers.  Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY)

About Universal Partnerships & Licensing 

Universal Partnerships & Licensing (UP&L) oversees NBCUniversal's consumer product licensing, film, home entertainment and television promotions, and corporate alliances for Universal's theatrical, home entertainment, television, theme parks and stage productions. This dedicated division is also responsible for monetizing the company's vast library of films and characters through licensing, branding and marketing opportunities.  UP&L is part of NBCUniversal.  NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About Illumination Entertainment 

Illumination Entertainment, founded by Chris Meledandri in 2007, is one of the entertainment industry's leading producers of all‐audience event films. In July 2010, Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, released the first film under this agreement, Despicable Me, starring Steve Carell, which earned more than $540 million worldwide and launched a beloved global franchise. With the success of 2011's Hop, 2012's Dr. Seuss' The Lorax and 2013's juggernaut Despicable Me 2-the year's third‐highest‐grossing film at the worldwide box office and the highest‐grossing first‐run film in Universal's history-Illumination's films have made almost $2 billion. Universal and Illumination's next film, Minions, a spin‐off of the phenomenally successful Despicable Me series-starring Academy Award^® winner Sandra Bullock and Jon Hamm-arrives in theaters on July 10, 2015. Fans may also experience Minion Mayhem in 3D with the Ultra‐HD movie motion simulator adventure at Universal Orlando Resort and Universal Studios Hollywood.

Media Contact:
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SOURCE Gameloft