Gaming Platform Ludeo Taps Former Activision Blizzard Exec as Company's First Chief Business Officer

Rob Schonfeld, Key Growth Driver Leading to Activision $70B Microsoft Acquisition, to Expand Startup's Growth, Introducing First Playable Gameplay Moments

LOS ANGELES, May 8, 2025 /PRNewswire/ -- Ludeo, pioneers of the world's first playable game content format, today announced that Rob Schonfeld, former Global Revenue Officer at Activision Blizzard, has joined the company as its first Chief Business Officer.

Ludeo has created the only media format designed exclusively for game players, creating an unparalleled opportunity to convert a trillion hours of passive viewing to active gameplay.

Ludeo allows players to capture their playing highlights and share across social media, so that everyone can play these clips (called "Ludeos") instead of just watching. Unlike the gaming content consumed today – which transforms the personal, interactive experience of playing games into simple, static two-dimensional videos – Ludeo allows players to immediately and frictionlessly play the video content they're consuming, whether they own the game or not. The experience is akin to watching a basketball highlight video and being able to immediately step into that moment and actually help make the play.

Industry Veteran Bolsters Breakthrough Platform

Schonfeld brings more than 20 years of invaluable expertise to Ludeo, including Activision Blizzard, where he played an instrumental role in the company's growth and subsequent $70 billion acquisition by Microsoft. His hiring further cements the company's North American operations as it finalizes content agreements with major AAA publishers and developers.

"The gaming industry has been longing for what Ludeo has built," said Schonfeld. "It bridges discovery, social media and gameplay in one seamless, engaging way. Ludeo's playable clips technology isn't just an incremental improvement, it's a completely new paradigm that solves fundamental problems for publishers, developers, creators, and players."

Schonfeld continued, "The opportunity to help scale this technology and build something entirely new represents the most exciting opportunity in my career. I met with YouTube when there were 14 employees. I held the first iPhone a month before release. This is the next game changer, and I'm both energized and humbled to be driving it forward."

Transforming a $200B Industry by Seizing a Trillion-Hours Opportunity

The potential market for Ludeo is staggering. Today, people spend approximately 6.5 hours daily online, with 35 percent of that time – about 2.3 hours a day – dedicated to gaming. Remarkably, more than half of that gaming time is spent watching rather than playing gaming content on social media, equating to more than a trillion hours annually of passive gaming content consumption – a massive addressable, and monetizable, market for Ludeo's revolutionary platform.

"The gaming industry has reached a critical inflection point where growth is stifled by unnecessary friction," said Asaf Gazit, CEO and co-founder of Ludeo. "The traditional discovery ecosystem is fundamentally broken, requiring too many clicks to purchase, while paradoxically using static video to market what is inherently interactive entertainment. When nearly half of all gaming time is spent watching rather than playing, we know something is fundamentally misaligned."

"With Rob's industry expertise now accelerating our momentum and our expanding roster of AAA partnerships, Ludeo is poised to transform how games are discovered and experienced – making the journey from curiosity to gameplay instantaneous, interactive and inviting to players and creators of all stripes."

Unprecedented Results Driving Major Publisher Adoption

Partnerships with KRAFTON, IOI and other notable studios have demonstrated Ludeo's extraordinary effectiveness, delivering conversion rates of 15 percent  from playing Ludeos to game install / purchase on the store – metrics that are 20 times that of traditional ad units, and  outperform any existing marketing channel in the industry.

These exceptional results have attracted significant attention from major AAA publishers, with several major partnership announcements expected soon.

Poised for Exponential Growth

With strong financial backing from investors including Corner Ventures, LG Ventures, Samsung, AnD Ventures, Stardom Ventures and Playtika, Ludeo is uniquely positioned at the intersection of gaming, social media and content discovery.

"Rob's decision to join Ludeo validates what our early metrics have shown," added Omri Gazit, Co-founder of Ludeo. "We're not just building a better mousetrap, we're creating an entirely new category that will reshape how the world experiences games. The timing couldn't be better as the industry searches for more efficient discovery mechanisms and players demand more immediate, engaging experiences."

For more information about Ludeo, visit Business.Ludeo.com.

About Ludeo

Ludeo has created the world's first playable gameplay format and platform, allowing gamers to experience the best moments of games through interactive, instantly playable clips. Founded by Asaf Gazit and Omri Gazit in early 2022, Ludeo is revolutionizing game discovery with its proprietary technology that integrates seamlessly with games, requiring zero engineering resources from the game developers teams. Ludeo partners with game publishers and developers to transform how players discover and experience games. With a growing executive team that includes former leaders from Activision Blizzard, Playtika, and Monday.com, Ludeo is positioned to lead the next evolution in gaming content.

Media Contacts

Adam Rosenberg and Dan Mazei, for Ludeo
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SOURCE Ludeo