Gamut Introduces Real Delivery, A Human-Delivery Commitment for Programmatic Digital Advertising

Initiative Assures Brands and Agencies That They Will Not Be Charged for Detected Invalid Impressions on Programmatic Buys

News provided by

Cox Media Group

Oct 03, 2017, 09:00 ET

NEW YORK, Oct. 3, 2017 /PRNewswire/ -- Gamut, a solutions-based digital advertising organization from Cox Media Group, today announced the introduction of Real Delivery, a pledge that brands and agencies will not be charged for invalid display impressions, as determined by long-time digital measurement provider, Moat.

The Real Delivery commitment is an anti-fraud initiative specifically focused on invalid impressions and fake results in programmatic digital advertising campaigns. It puts a third-party reviewed, 100% human traffic goal on every programmatic display campaign and assures advertisers that they do not pay for impressions classified as Invalid Traffic by Gamut's third-party measurement provider. This initiative is a continuation of Gamut's commitment to providing real inventory, real people and real results for every digital advertising campaign executed.

To fulfill the Real Delivery commitment, Gamut will serve impressions for programmatic campaigns until the amount of valid impressions match that specific campaign's goals for full delivery. Brands and agencies will be invoiced only for impressions that are not detected as Invalid Traffic by Gamut's measurement provider, Moat. In addition to Real Delivery, Gamut works closely with third-party vendors to further its commitment to providing a pool of the highest quality digital inventory.

"Transparency and fraud are real issues in our industry, and advertisers and brands should feel confident that digital ad budgets are funding engagement with real audiences," said Rachel Williamson, Gamut's vice president and general manager. "At Gamut, we hold ourselves to a higher standard and are committed to being leaders in combating fraud and those committing it. In addition to rolling out the accountability of Real Delivery, we have developed a team of specialists to proactively seek out suspicious activity and eliminate it from our marketplace."

Currently, Gamut is offering Real Delivery on programmatic display impressions, with the intent of expanding this commitment based on the work and discoveries of the Gamut Fraud Squad, a task force of specialists identifying fraudulent activity and developing tactics to eliminate it.

For more information on Gamut, please visit: http://gamut.media/.

About Gamut
Gamut is a solutions-based digital advertising organization focused on connecting brands to their most relevant consumers and communities, across all platforms. Gamut empowers advertisers through guaranteed premium inventory, advanced fraud-free options and maximized campaign performance. Founded on a century of success laid down by our parent company Cox Enterprises, Gamut delivers effective advertising campaigns that combine over 20 years' experience in the digital space with data-insights and quality inventory. A subsidiary of Cox Media Group, Gamut aligns with industry-leading sister companies CoxReps and Videa to provide advertisers with a holistic approach to reaching key audiences. For more information on Gamut, please visit: http://gamut.media/.

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company's operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, seven daily newspapers and 11 non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country's biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.