Gannett Broadcasting Selects Rentrak's StationView Essentials for Local Market TV Measurement

PORTLAND, Ore., May 17 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced an agreement with Gannett (NYSE: GCI) to utilize Rentrak's StationView Essentials system. Gannett Broadcasting is one of the premier local broadcast groups in the country, operating 23 television stations in 19 markets with a reach of 21 million households.  StationView Essentials will provide Gannett with in-depth and precise local market viewing insights including rating and share as well as Rentrak-proprietary qualitative metrics such as Ad Retention indices, Program "STICKINESS"/Engagement factors and Brand-based Station "Heat Maps" (retail trading area and political district ratings).

"As our business evolves, the customer information our advertisers and clients need is also changing.  We are eager to work with Rentrak and explore new ways of helping our clients be even more successful in reaching their customers," said Tom Somers, Vice President Strategic Initiatives Gannett Broadcast.

Rentrak's StationView Essentials service provides an exciting new television Database Currency capable of more accurately measuring consumer viewing behaviors in a 500+ channel universe based on highly granular reporting at the individual market level. Using the only fully-integrated system of detailed satellite, telco TV and cable viewing information from millions of televisions nationwide, Rentrak's Database Currency provides the industry with a clear understanding of the TV viewer.

"Station groups and individual stations in markets both large and small are adopting Rentrak's vision of a more comprehensive Database measurement currency based on thousands of set-top-boxes in each local market," said Steven Walsh, Rentrak's Senior Vice President, Local Market Sales. "By combining this quantitative solution with qualitative syndicated and client-proprietary consumer behavioral segmentations, Rentrak provides clients with an expanded view of which programs deliver the consumers of greatest interest to their advertisers."

About StationView Essentials

Developed with industry input and by Rentrak's television station advisory board comprised of local television station operators and local station research professionals, StationView Essentials offers metrics that enhance the ability of subscribers to understand viewer involvement and viewing habits in local markets. Subscribers receive live granular station and telecast level reporting, including cable network performance detail as well as Audience Duplication, Retention and News Analysis information.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

About Gannett

Gannett Co., Inc. is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV Web sites; CareerBuilder.com, the nation's top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 83 daily U.S. newspapers, including USA TODAY, the nation's largest-selling daily newspaper, and more than 650 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of Web sites.

SOURCE Rentrak Corporation