PORTLAND, Ore., July 9, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has signed a multi-year StationView Essentials contract with Gannett Broadcasting for its stations WKYC-TV (NBC) in Cleveland OH, KXTV-TV (ABC) in Sacramento, CA and WLTX-TV(CBS) in Columbia SC.
The addition of Gannett in these markets will bring the number of network affiliate stations subscribing to Rentrak to four in Cleveland and two in Columbia. KXTV is Rentrak's first client station in Sacramento. There are now over 180 local television stations using Rentrak's census-based and advanced demographics currency for their sales, programming, news and promotions.
"We are very pleased to be partnered with Gannett," said Cathy Hetzel, Corporate President and President of Advanced Media and Information. "Rentrak is firmly committed to broadcasters, agencies and advertisers in providing the most powerful, relevant and reliable viewing information every day of the year. Our continually expanding client roster is clear evidence of the marketplace appetite for what Rentrak offers to local broadcasters, agency and direct clients."
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.