05 Apr, 2012, 12:00 ET
RICHMOND, Va., April 5, 2012 /PRNewswire/ -- Garcia y Vega today announced the newest contender in Mass Market Rolled Leaf cigars, Garcia y Vega 1882. Garcia y Vega 1882 will be available in test markets in the state of Florida and in the metro Philadelphia area beginning today. Rolled leaf, also known as "rough cut" refers to the natural leaf cigars that are made only with a leaf and filler.
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"Rolled leaf is a large and important segment in the small natural leaf category," according to Christel Anastasia, Associate Brand Manager. "Our newest addition to the brand, 1882, is named for the year Garcia y Vega began making premium Dominican cigars. With the proud cigar-making heritage of Garcia y Vega, 1882 is a well crafted mild cigar using all natural filler and rolled in an aged broadleaf to create a truly authentic cigar."
Garcia y Vega 1882 features a resealable zipper to ensure each cigar is as fresh as the day it was made.
To celebrate the premium quality, each 1882 cigar is wrapped with a traditional cigar band.
Anastasia adds, "Consumer response during testing has been unbelievable. Consumers appreciate and desire what Garcia y Vega brings in terms of natural leaf experience, freshness and value."
For a limited time Garcia y Vega 1882 will be available in two value priced offerings, a "3 cigars for $1.82" trial pouch and the everyday "5 cigars for the price of 4".
About Garcia y Vega: Garcia y Vega has crafted some of the world's finest cigars for 130 years. Well known brands in the mass market category include Game by Garcia y Vega and the newest addition, Garcia y Vega 1882. Crafted in the finest tradition, 1882 has the ideal balance of aroma, body and sweet taste. Garcia y Vega 1882 is a fresh, affordable natural leaf experience.
SOURCE Swedish Match North America
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