GARELICK FARMS® BRINGS THE 'GOT MILK PHOTO STUDIO TOUR' TO THE BIG E

Celebrating 30 years of the iconic milk mustache with a one-weekend-only pop-up experience

FRANKLIN, Mass., Sept. 24, 2025 /PRNewswire/ -- For 30 years, the got milk? mustache has been a cultural icon — a symbol of strength, style, and staying power. To celebrate this milestone, Garelick Farms® is partnering with the creators of "got milk?" to bring the Got Milk Photo Studio Tour to New England for one weekend only. The tour will appear at The Big E on Saturday, September 27, and Sunday, September 28.

Fair attendees will have the chance to step into the spotlight and become part of history with their very own milk mustache portrait. Just like the legendary ads that defined generations, this anniversary chapter puts real people at the center — families, students, and community members who embody authenticity, pride, and resilience.

The New England stop marks the final leg of the Got Milk Photo Studio's coast-to-coast tour, stretching from California to the east coast. Visitors will have an opportunity to be stylized with their own milk mustache, step inside the pop-up photo studio, strike a pose, and leave with a free, personalized Got Milk print, a nod to the iconic 'milk mustache' campaign's 30-year legacy.

"Garelick Farms has been a part of New England families' lives for generations, so bringing the Got Milk? Photo Studio Tour to The Big E is especially meaningful," said Brad Lahrman, General Manager, Garelick Farms®. "The iconic milk mustache is a pop-culture moment everyone remembers; and now it's our community's turn to step into the frame. We can't wait to see our friends, family, and neighbors create their own portraits to celebrate this legacy."

GOT MILK PHOTO STUDIO TOUR

The "Got Milk Photo Studio Tour' has already captured thousands of portraits across the U.S. — now, New England will have the opportunity to join the celebration:

• Create your own iconic milk mustache photo at the on-site pop-up studio
• Take home a keepsake print of your portrait — just like the originals
• Celebrate 30 years of the iconic milk mustache with Garelick Farms, your local dairy brand
• Delight in locally-sourced milk and cookies

Don't miss this one-of-a-kind brand experience, where everyone gets to step into the spotlight with their own milk mustache and become the star. From big grins to bold styles, these photos celebrate 30 years of Got Milk magic, one iconic 'stache at a time.

The Big E

Where:  1305 Memorial Ave. West Springfield, MA 01089

When:  Saturday, September 27 and Sunday, September 28, 12:00 pm-6:00 pm

Presented by ® Garelick Farms in partnership with 'got milk?'

About Garelick Farms®
Garelick Farms has been providing families in the Northeast with delicious, fresh dairy since 1931. With manufacturing facilities in Franklin, Mass., New Britain, Conn., and Rensselaer, N.Y., Garelick Farms produces fluid milk, cream, half & half, sour cream and dips. Garelick Farms is a farmer-owned brand of Dairy Farmers of America (DFA), a national dairy cooperative owned by 9,500 family dairy farmers.  For more information, visit garelickfarms.com.

SOURCE Garelick Farms