JACKSONVILLE, Fla. and NEW YORK, Dec. 15, 2010 /PRNewswire/ -- Gary Chartrand, executive chairman and former CEO of Acosta, Inc., a sales and marketing agency that services the $700 billion supermarket industry, has just authored a book titled Unreasonable Leadership. The book charts the vast consolidation of the food brokerage industry from 2,500 firms to three national players and how the philosophy of Unreasonable Leadership helped transform Acosta from a Jacksonville-based enterprise employing a dozen people to an international sales and marketing juggernaut employing a staff of more than 17,000 in the U.S. and Canada. In a 12-year span, company sales grew from $3 billion to $60 billion.
With a frank acknowledgment of the many challenges Acosta's management team confronted, the book describes the process of molding Acosta's numerous acquisitions into a single business entity with a common culture that now sits atop its industry.
"I have written Unreasonable Leadership to express my belief in what is possible in America and to capture and share an entrepreneurial success story that exemplifies what our free enterprise system enables one to attain. The book is meant to show how an established company like Acosta can undergo progressive transformation and flourish – provided that its leaders temper their risk-averse tendencies with selective yet bold out-of-the-box thinking," says Chartrand.
The Unreasonable Leadership philosophy is based on a quote by playwright George Bernard Shaw that says, "All progress comes from unreasonable people." Chartrand defines Unreasonable Leadership as having the courage and conviction to change the status quo to achieve unprecedented, groundbreaking results.
Books are available for purchase ($20 hardcover; $12 softcover) via the Website, www.unreasonableleaders.com. A preview of the book, an Unreasonable Leadership Assessment and Unreasonable Blog are also available online. All proceeds from book sales will be donated to the Chartrand Foundation, a private family foundation that focuses on public education reform.
SOURCE Unreasonable Leadership Book LLC