Gates Corporation To Showcase Latest In Bicycle Technology At Denver's Velorama Festival

DENVER, Aug. 10, 2017 /PRNewswire/ -- Gates Corporation is pleased to support the inaugural Colorado Classic, a professional bicycle race featuring top pro cycling teams from around the world.  As part of this sponsorship, Gates executives will present leader jerseys to the men's and women's leaders at the end of each stage of the race.

Gates is also participating in the Velorama festival associated with the Colorado Classic.  Velorama is a three-day bike and music festival being held in Denver's RINO district from August 11-13, 2017.  Gates will have a large presence on the festival grounds and will showcase a range of premium and electric bicycles from more than a dozen brands, along with electric motorcycles and other technologies that use Gates advanced products and solutions.

"Gates is proud to partner with the Colorado Classic, which is bringing pro cycling back to Colorado.  Cycling is such an important part of the Colorado lifestyle, and this event provides our company with a great opportunity to get out in the community to showcase some of our new bike technologies," says Tom Pitstick, Chief Marketing Officer for Gates Corporation.  

In addition to its participation in these events, Gates has teamed up with the nonprofit Wish for Wheels to assemble and deliver new Gates Carbon Drive equipped bicycles to seventh-graders from Cesar Chavez Academy. The bikes are made by Priority Bicycles and all will feature a belt instead of a traditional chain. Additionally, each student will also receive a bike lock and helmet thanks to a partnership with Quality Bicycle Products, a leading supplier of bicycles, parts, and accessories to bike shops.

Brad Appel, founder and executive director of Wish for Wheels added, "As a Denver-based group that donates bicycles nationwide, we are incredibly excited to partner with Gates Corporation to make a positive impact in our hometown."

Gates employees and representatives from Wish for Wheels and Priority Bicycles will assemble the bikes on Friday, August 11 from 9 to 11 am at Union Station plaza.

Media Opportunities:

• Bike build with employees and executives from Gates, Wish for Wheels, and Priority at Union Station Plaza, 9-11 a.m. Aug. 11
• Bike handoff to Cesar Chavez pupils and teachers week of Aug. 21.

For interviews, contact: [email protected]; [email protected] or [email protected]

About Gates Corporation

Gates Corporation is the world's leading manufacturer of power transmission belts and fluid transfer products. Our highly-engineered products are critical components used in diverse industrial and automotive applications where the cost of failure is high relative to the cost of our products. We provide a differentiated value proposition to our customers by offering a broad portfolio of premium product and service solutions for both replacement and first-fit applications across our targeted end markets, which encompass a wide variety of industrial applications and automotive solutions. Gates products are recognized by distributors, original equipment manufacturers, and installers as the premium brand for quality and technological innovation, a reputation we have built for over a century since our founding in 1911.

About Wish for Wheels

Wish for Wheels is a 501(c)(3) nonprofit that gives new bicycles and helmets to kids in low income communities. Founded in 2004 and headquartered in Denver, our unique model bundles corporate philanthropy, team building, and employee engagements through bike builds, to deliver brand new bikes to kids in the community. wishforwheels.org

About Priority Bicycles

Priority Bicycles is a New York City-based brand founded in 2014 that is transforming the bicycle riding and buying experience by selling directly to consumers and creating low-maintenance city bikes that are affordable, use the best components, look stylish and are fun to ride. All Priority Bicycles use low-maintenance Gates belts. prioritybicycles.com

SOURCE Gates Corporation