"Gatsby" Looking Great in Fandango Advance Ticketing and Fanticipation This Week, Starting to Overpower "Iron Man 3" in Daily Sales

May 09, 2013, 13:18 ET from Fandango

LOS ANGELES, May 9, 2013 /PRNewswire/ -- Fandango, the nation's leading moviegoer destination, reported today that "Iron Man 3" and "The Great Gatsby" are flying high this weekend, with scores of 93 and 90, respectively, according to the company's Fanticipation scale which charts movie fan sentiment around the weekend box office line-up.  The Craig Robinson comedy "Peeples," Michael Bay's comic crime thriller "Pain & Gain" and baseball flick "42" round out the Fanticipation top 5.  Numerical scores (on a 1-100 scale) are calculated based a proprietary analysis of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. 

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"Gatsby" is looking stylish in today's ticket sales on Fandango, as the film represents 65% of all Thursday sales.

"'Gatsby' is performing exceptionally well on Fandango in both advance ticket sales and traffic, despite the continued momentum of 'Iron Man 3'," said Paul Yanover, President of Fandango.  "'Gatsby' is tracking to be one of our biggest non-franchise advance ticket-sellers."

According to a Fandango survey of more than 1,000 "Gatsby" ticket-buyers, anticipation for the film is running high. Among the findings:

  • 94% said the film's grand scale imagery, costumes and set design inspired them to buy a ticket.
  • 83% said the film's eclectic soundtrack (with selections from Jay-Z, Beyonce and Andre 3000) appealed to them.
  • 61% consider themselves fans of the movie's director, Baz Luhrmann.
  • 38% are making plans to see "Gatsby" as a Mother's Day Weekend outing. 

About Fandango
Fandango, the nation's leading moviegoer destination and an NBCUniversal company, sells tickets to more than 21,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones. Fandango's top-ranking movie ticketing apps, with 33 million downloads, are available on the iPhone and iPad, Android, and many other platforms. Fandango is enjoyed by more than 41 million online and mobile visitors per month. Film fans find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.

SOURCE Fandango