LOS ANGELES, Jan. 8, 2015 /PRNewswire/ -- MWW (www.mww.com), one of the top-five global independent public relations firms, announced today it has been named the public relations agency of record for the Gay Men's Chorus of Los Angeles (GMCLA), one of the oldest non-profit LGBT arts organization and a notable part of the Southern California performing arts community for over three decades.
MWW's distinguished LGBT marketing practice will boost awareness for GMCLA, using strategic media relations to amplify key GMCLA programs, such as the Alive Music Project, the it gets better Tour and Outside Voices, with communities across the country.
Entering its 36th season, GMCLA is an internationally recognized arts organization, with deep roots in Los Angeles and within the LGBT community. GMCLA has grown into a society with over 250 singers, who have released 13 CDs while touring internationally and frequently appearing on national television.
"GMCLA's commitment to the Southern California region and to LGBT initiatives across the country resonate strongly with us at MWW," said Stephen Macias, MWW senior vice president and LGBT practice group lead. "We are honored to help this incredible organization reach its full potential by increasing the national attention they receive for the outstanding work they do in the community every day."
MWW's LGBT marketing team consists of passionate industry experts who specialize in media relations, marketing to the LGBT community, influencer events and sponsorship activations.
"We know MWW is the perfect agency to elevate us to the forefront of the national consumer's mind," said Chris Verdugo, Executive Director. "After the success we experienced in working with MWW for our Voice Awards, we are excited to finally call them our agency of record."
About Gay Men's Chorus of Los Angeles (GMCLA)
GMCLA has garnered international acclaim for artistic excellence while remaining deeply rooted in service to the Los Angeles community and beyond by promoting civil rights, tolerance and acceptance through music. Founded in 1979 during the emergence of the gay civil rights movement, critics have proclaimed the chorus "inspired," "expressive, innovative, and utterly moving," and hailed it for presenting "meaningful entertainment."
MWW is one of the top mid-sized public relations firms and one of the five largest independent agencies in the US, and has its European headquarters in London. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing, research and insights, travel and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized over the years with top industry awards. Honors in 2014 include the Global SABRE Award and SABRE Award for "North American Campaign of the Year," "PR Agency of the Year" by the PR News Platinum PR Awards, "PR Agency of the Year," by the International Business Awards as well as "Best Places to Work in New Jersey" by NJBiz and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.