GE Digital Cameras Receive Global Recognition from Plus X Awards

GARDENA, Calif., May 24, 2011 /PRNewswire/ -- General Imaging (GIC), exclusive worldwide licensee of GE branded digital cameras, received international recognition for the second year in a row from the prestigious Plus X Awards, for four of its new 2011 digital cameras. GE Digital Cameras took top honors in the following categories: GE X500 for Quality, Design and Ease of Use; GE PJ1 for Innovation and Ease of Use; GE DV1 for Ease of Use; and GE E1450W for Ease of Use.

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A prestigious international honor, the Plus X Award recognizes manufacturers for introducing innovative products with major advances in technology that simplify or enhance consumers' lives. The Plus X jury, consisting of 144 members from 32 nations, awarded top honors to the four camera models for their innovative design and performance qualities.

"We are extremely proud that the Plus X judges recognized the superiority of GE Digital Cameras once again this year," said Paul Meyhoefer, General Imaging's vice president of Marketing and Product Planning. "We incorporated the results of intense consumer research into our GE branded innovative, high-quality cameras. Our industry peers recognizing these cameras as well designed and easy to use is further testimony that we are answering a need in the market."

Award-Winning GE Digital Cameras

• Quality, Design, Ease of Use: The ultra-powerful GE X500 brings the features of more expensive cameras to the everyday user. With 16 megapixels and 15X optical zoom, it captures picture perfect shots and is available in white and black for an MSRP of $179.
• Innovation, Ease of Use: The GE Power Pro PJ1 features PICO Projection technology, enabling users to project their pictures and videos onto any flat surface at the touch of a button. This high performance point and shoot camera is equipped with 720p HD movie recording capabilities, 7X optical zoom, 14 megapixel resolution and optical image stabilization for an MSRP of $279.99.
• Ease of Use: The GE DV1, a pocket-sized shock and waterproof handheld 1080p HD digital camera, features a built-in flip out USB plug for instantly connecting and uploading HD videos and photos. It is available in a variety of colors at select online and in-store retailers at for MSRP of $129.99.
• Ease of Use: The GE E1450W features an ultra-slim, aluminum design, combined with intelligent features that make it the ideal choice for a powerful, compact point and shoot. Equipped with HD video, 28mm wide angle, long zoom lens and image stabilization, the E1450W is available at an MSRP of $119.99.

The Plus X Awards, one of the largest competitions in the world, assesses technology, sports and lifestyle products. Every submitted product is rigorously tested and discussed in detail in a judging process that lasts several weeks. The jurors reject "me too" products, paying particular attention to innovative new products that benefit the consumer and complement their lifestyles.

About General Imaging

Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value, including the industry's first point-and-shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras or to browse the online store, please visit www.ge.com/digitalcameras.

SOURCE General Imaging