Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

GenCell Wows Austin Crowd of Energy Professionals with Hydrogen-Fueled Products that Will Revolutionize Grid Resilience and Disaster Response

(PRNewsfoto/GenCell Energy)

News provided by

GenCell Energy

May 24, 2024, 09:00 ET

Share this article

Share toX

Share this article

Share toX

From thought-provoking to life-saving, GenCell engaged a rapt audience with truly sustainable and resilient energy solutions

AUSTIN, Texas , May 24, 2024 /PRNewswire/ -- On Tuesday May 21st, GenCell® hosted a first U.S. demonstration of the Company's revolutionary hydrogen fuel products, GenCell EVOX® and GenCell REX™. GenCell Inc., the U.S.-based subsidiary of GenCell Ltd., (TASE: GNCL), a leading provider of Hydrogen2Power™ technologies, announced the U.S. rollout of the company's EVOX multipurpose distributed energy resource (DER) power solution combining energy storage and hydrogen-fueled on-site power generation to supplement the grid day-to-day for EV charging and to in parallel provide backup power for facilities, critical EV fleets and reliable, long-duration portable power for emergencies.

GenCell CEO Rami Reshef and Jay Joseph, Vice President of Sustainability and Business Development, American Honda. Joseph credited GenCell's work with getting the energy sector excited for the potential of hydrogen. (credit: Graham Mathis)
GenCell CEO Rami Reshef and Jay Joseph, Vice President of Sustainability and Business Development, American Honda. Joseph credited GenCell's work with getting the energy sector excited for the potential of hydrogen. (credit: Graham Mathis)
GenCell CEO Rami Reshef presenting to a captivated crowd. “Our journey is driven by a bold vision: to realize a comprehensive, emission-free energy future. In
the first phase we focused on Hydrogen2Power technology.” (credit: Graham Mathis)
GenCell CEO Rami Reshef presenting to a captivated crowd. “Our journey is driven by a bold vision: to realize a comprehensive, emission-free energy future. In the first phase we focused on Hydrogen2Power technology.” (credit: Graham Mathis)

The Hydrogen2Power event, held at the Palmer Center in Austin, TX, drew over one hundred attendees from organizations as diverse as The Texas Commission on Environmental Equality, GE Vernova, the University of Texas at Austin, and the City of Austin Fire Department. All were on hand to learn about the sustainability and resilience challenges facing the U.S. energy sector and to preview how the GenCell EVOX® and GenCell REX™ products contribute to resolving these issues.

The day – taking place only days after thunderstorms caused power outages affecting over a million customers in the Houston area - kicked off with a keynote address about the challenges for Texas to achieve resilience by Karl Popham, Chair of the Electric Vehicle Leadership Council and founder of Mobility+Energy Consulting LLC. Popham discussed meeting the key power challenge of reliability – which talks in seconds, minutes and hours - by describing his experience establishing a hybrid microgrid; next he suggested meeting the challenge of resiliency – which talks in hours, days and weeks – by adding a second phase to the microgrid incorporating new technologies such as hydrogen.

Next up was held a thought-provoking panel on energy and climate resilience moderated by Andrew Higgins, Chair of the Board at TxETRA, featuring Ken Snipes, Director of Austin's Office of Homeland Security; Jay Joseph, VP, Sustainability & Business Development, American Honda; Brian Hoff, VP Product Management, GE Vernova; Teesee Murray, Turtle Chief Strategist and President, TurtleX, and Michael Lewis, Sr. Research Engineer/Scientist at the University of Texas. The panelists shared their insights on the constraints limiting grid resilience, the need for innovation and the potential of hydrogen to overcome the constraints.

"The potential of hydrogen is just starting to be realized. Hydrogen is a great enabler of renewables on our grid, for bottling the wind and solar, transporting, exporting and moving it around the world," explained panelist Jay Joseph, American Honda Motor. "The energy density of hydrogen, its storability and transportability lends itself really well to solving that problem and that's a big part of the future we envision. That's why we are excited about the relationship with GenCell because it helps enable that vision of generating, storing, transporting, and then utilizing hydrogen when and where it's needed."

Added Teesee Murray from Turtle Inc., "Hydrogen offers the best resilience with the lowest environmental impact and when we talk about social justice and how we can improve the human condition for everybody, hydrogen is the answer - it's green business, it's good business."

Following the panel GenCell CEO Rami Reshef presented to the delighted crowd how the EVOX and REX technologies can help bridge the power gap and deliver agile resilient power wherever first responders require it when disasters happen, keeping EV fleets and facilities operationally ready 24/7."

"Our journey is driven by a bold vision: to realize a comprehensive, emission-free energy future. In the first phase we focused on Hydrogen2Power technology," said Reshef.  "We are powering commercial applications with long-lasting tested backup solutions, tailored for even the most remote or extreme conditions. The conversations and connections made here today are just the beginning."

Continued Reshef, "GenCell harnesses the elements to generate power that is both Resilient and Sustainable – it doesn't have to be a tradeoff – to deliver zero-emission, distributed energy wherever the grid is instable or insufficient, empowering the world for future generations."

The event also showcased live demos of the REX auxiliary DC power solution for utility substations, the containerized EVOX hydrogen-fueled long-duration DER solution, including a demonstration of the EVOX charging a Ford Lightning truck and a demo of GenCell's GEMS™ proprietary DERMS software that optimizes the performance and economics of operating GenCell solutions.

Event attendees came away with not just a better understanding of how GenCell hydrogen fuel technology works, but how attainable a truly sustainable and resilient energy system can be.

"Capturing solar and wind in a bottle, this demonstration showed a lot of promise," said Amy Atchley, EV Equity Development Manager for Austin Energy. "The conversations featured an emphasis on powering critical locations, decarbonizing transportation, providing renewable energy access to vulnerable communities and more. Experiencing the show and tell of the life-size very quiet, clean generator that was charging-up an EV on-site made it feel real and was inspiring! Exciting stuff! It will take much collaboration between multiple stakeholders and entities for infrastructure deployment and affordability."

For more information, you can watch a recording of the event here. Photos with credits are below.

About GenCell:

GenCell Ltd. (TASE: GNCL) develops GreenFSG power solutions based on reliable, zero-emission alkaline fuel cells, Hydrogen2Power™, Ammonia2Power™ and Water2Power® technologies that deliver uninterrupted power to help the world #SayNoToDiesel and transition to clean energy. The ability to produce not only clean power from GenCell's fuel cells, but also the green fuel on which the fuel cells run, sets GenCell in a far superior position as a well-to-wheel total green energy solution provider. GenCell delivers resilient, robust and weather-resistant backup power for utilities, telecom, EV charging and other mission-critical applications which have been deployed in 23 countries. GenCell numbers some 130 employees, including veterans of space and submarine projects. With GenCell Inc. based in Los Angeles, CA, the company operates a worldwide distribution and support network and retains unique intellectual property that includes patents, trade secrets and know-how.

CONTACTS: 
Shelli Zargary
GenCell Ltd.
[email protected]
www.gencellenergy.com
Tel: +972.54.561.7161

Bethany Ruhe
[email protected]
Tel: 412.443.7969

Photo: https://mma.prnewswire.com/media/2420873/GenCell_Energy_1.jpg
Photo: https://mma.prnewswire.com/media/2420872/GenCell_Energy_2.jpg
Logo: https://mma.prnewswire.com/media/2303086/GenCell_Logo.jpg

SOURCE GenCell Energy

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

Ron Cardwell Appointed President, GenCell Inc. to Bolster Company's Primary Focus on U.S. Market

Ron Cardwell Appointed President, GenCell Inc. to Bolster Company's Primary Focus on U.S. Market

GenCell Energy, (TASE: GNCL), the leading provider of hydrogen to power fuel cell and related solutions, proudly announces the appointment of Ron...

More Releases From This Source

Explore

Environmental Products & Services

Environmental Products & Services

Utilities

Utilities

Green Technology

Green Technology

Alternative Energies

Alternative Energies

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.