Geneia and ConnectedHealth Ink Strategic Partnership to Expand Employers' Access to Innovative Benefit Platform and Help Consumers Navigate Complex Benefits Options

HARRISBURG, Pa., Feb. 21, 2013 /PRNewswire/ -- Geneia and ConnectedHealth jointly announce a strategic partnership to help health insurers, employers, and consumers navigate the shifting benefits market and the changes coming as a result of national health care reform.  Geneia has agreed to invest in ConnectedHealth and market their state-of-the-art private exchange and shopping platform to clients and prospects.

"The Geneia ConnectedHealth deal is a win-win-win.  A win for Geneia in that we have chosen a partner with a proven track record and a deep understanding of the intricacies of supporting consumers in making complex health-related decisions.  A win for ConnectedHealth in that Geneia brings an expanded expertise in product design and delivery, health care reform, and customer implementation.  Even more importantly, the partnership is a win for consumers who, as the major changes driven by national health care reform come online, face increasingly sophisticated choices in their benefits options," heralded Michael Merenda, CEO of Geneia.

ConnectedHealth CEO John Fiacco agreed. "We are very excited to partner with Geneia to leverage their deep experience working with all types of health care organizations and their substantial expertise in driving health outcomes through analytics and insights.  With ConnectedHealth, more companies are offering employee benefits the way they want to.  Geneia's investment will accelerate our growth to bring our platform to more employers seeking innovative, cost-effective benefits, while giving consumers the personalized information and guidance they need to optimize their health and benefits selections."

Additionally, ConnectedHealth announced that Glenn Heisey has been appointed as Geneia's representative on its Board of Managers.  Mr. Heisey also serves as Vice President of Strategy of Capital BlueCross, a $3 billion health insurer headquartered in Harrisburg, PA.  Mr. Heisey said, "The Geneia-ConnectedHealth relationship will help health plans and their customers -- employer groups and individuals -- to leverage innovate thinking and technology, control costs and thrive in the post health-care reform environment."  

About Geneia
Geneia brings innovation to healthcare by helping hospitals, physicians and all types of health care organizations manage accountability and risk with our Clinical, Analytic and Business Solutions.  Clients turn to Geneia for its suite of multi-payer accountable care solutions, its clinical and product development expertise, and a team of seasoned health care veterans committed to client satisfaction. Our depth of industry experience and functional knowledge of the current and future health care landscape enable us to create ground-breaking, customized solutions that position health care organizations for success, support the unique strategic objectives of our clients, and improve the bottom line.  For more information, visit www.Geneia.com.  Geneia Holdings LLC

About ConnectedHealth
ConnectedHealth provides a private exchange and benefits decision-support platform for health insurers, employers, and consumers.  The ConnectedHealth team, leveraging deep experience in helping consumers make health care decisions, has developed breakthrough technology to guide benefits selections.  Only with ConnectedHealth can consumers review personalized plan recommendations based on their expected out-of-pocket health care costs and personal and financial preferences.  The Company's ground-breaking approach helps consumers to think beyond their premium, so they are smarter about how to maximize their benefit dollars and protect themselves against financial risk.  To learn more, please visit www.ConnectedHealth.com.

SOURCE Geneia