Genera is a Fashion Disruptor, Revolutionizing the Industry's Outdated Processes with Innovative AI Technology

NEW YORK, Feb. 19, 2025 /PRNewswire/ -- Genera, a leader in human and clothing digital replication, proudly announces its official launch, setting a new standard in fashion with advanced AI technology that redefines creativity, efficiency, and innovation.

Genera operates as a fully integrated, end-to-end technological ecosystem, managing the entire content production process with precision and efficiency. From the creation of an AI-powered digital sample to a production-ready AI photoshoot, Genera ensures the highest level of garment and model accuracy in the industry, leading to growth, sustainability, and an innovative approach.

Genera offers AI-powered solutions designed to streamline and revolutionize fashion business operations, achieving outstanding outcomes, including:

1. Genera.Space: is a next-generation SaaS platform that transforms every step of the fashion value chain—from creating hyper-realistic AI samples to delivering production-ready imagery. With integrated AI across all stages, it streamlines workflows and drives measurable growth.
   This platform unifies all our proprietary technologies into one powerful suite, now accessible for private use by brands.
   
   
2. AI Fashion Models: Unlimited variety of ethically sourced AI Fashion Models to meet brands' custom requirements and goals, allowing brands to showcase clothing on various body types, skin tones, and customizable features, realized through a fully legitimate and certified process that upholds ethical sourcing and promotes authentic diversity.
   
   
3. Tech Pack Converter: A sophisticated system designed to transform technical drawings and tech packs into hyper-realistic images that capture every intricate fold of fabric, ensuring a precise garment fit.
   
   
4. PDP/Lookbook/Campaign Creation: All marketing and e-commerce content can now be switched to Genera production. By precisely replicating the natural movement of fabrics and garments through model dynamics and set design, Genera's technology creates visuals that rival the quality of traditional photo shoots.
   
   
5. AI Try-On: A hyper-realistic visualization tool enabling consumers to virtually try on clothing using their digital avatars, enhancing online shopping experiences and reducing return rates.

"A legacy of 15 years in AI, machine learning, and 3D has driven the creation of a replication technology ready to transform fashion. Genera, born from this foundation, has spent a year proving its disruptive impact. Now, as a company, we are commercially set to make fashion more sustainable, powerful, and innovative." - Artem Kupriianenko, Founder of Genera and Omega Render

"Fashion stands as one of the most visually articulate industries in the world. Meeting a designer's vision for how their creations should be represented has been a challenge—until now. With Genera's Technology, the design ambition is no longer constrained by traditional limitations. The fashion industry has never been so creatively liberated, so swift, and so precise in crafting a cohesive visual narrative—one that not only shapes aesthetics but also serves as a powerful asset in business operations." - Keiron Birch, Head of Creative and Business at Genera, Former Vice President of Design at Calvin Klein

Through partnerships with over 60 brands across fashion, accessories, beauty, and beyond, Genera has delivered measurable business impact:

• Growth in overall business performance, driven by AI-powered workflow optimization.
• Reduction in Production Costs by eliminating traditional photoshoots, cutting expenses, and minimizing resource consumption.
• Time Savings in internal production processes, streamlining workflows from collection development to wholesale.

Genera is leading the long-overdue transformation of outdated fashion industry processes that have remained stagnant for decades. Our proven success cases highlight the industry's readiness for change, as brands are dynamically integrating our technologies to drive a future that is more sustainable, efficient, and forward-thinking.

For more information or to book a demo, visit www.generaspace.com.

Media Contact:Genera
Sofia Polyakova
Head of PR, Genera
[email protected]

SOURCE Genera