MINNEAPOLIS, Jan. 27, 2016 /PRNewswire/ -- Following a nationwide search, General Mills announced today the winning honorary #RealTrixRabbit. While the iconic Trix Rabbit isn't going anywhere, a Houston-based bunny named Cinnabun out-cuted, out-hopped and out-Trixed more than 7,500 furry entries for the chance to win the coveted spot on limited-edition Trix cereal boxes.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7745851-honorary-real-trix-rabbit/
Once the runt of his litter, the two-pound Holland lop bunny joined his owner, Natalie Tran, to proudly hop down the red carpet during an unveiling ceremony of the commemorative Trix boxes featuring his photo at his hometown Kroger grocery store. Cinnabun is no novice to stardom and rallied his fans via @Cinnabunbun on Instagram to invite them to his debut red carpet appearance. He graciously signed his paw-autograph for adoring hometown fans who attended the event.
To see Cinnabun behind-the-scenes at the Trix box unveiling ceremony, go to: http://www.blog.generalmills.com/2016/01/meet-the-honorary-real-trix-rabbit/
"I'm obviously biased, but I always knew Cinnabun was an especially playful, cute and loveable bunny," said Tran. "But I never could have imagined he would join the iconic, six-decade tradition of Silly Trix Rabbits to become the first honorary real rabbit face of Trix!"
The commemorative boxes featuring Cinnabun were released to help celebrate that Trix is now among 75 percent of General Mills cereals that no longer contain artificial flavors or colors from artificial sources. The goal is to complete this change for all of its cereals by the end of 2017.
"We're happy to introduce Cinnabun as the honorary face of Trix to help celebrate the new recipe hitting shelves nationwide," says Lauren Pradhan, senior marketing manager for General Mills' cereal division. "We are excited for families to experience the new Trix cereal recipe and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl."
For more information about General Mills' ongoing journey to improve the benefits of its cereal portfolio, please visit www.generalmills.com/cereal.
About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.
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SOURCE General Mills