Generation Technologies Corporation Achieves a Microsoft Silver Independent Software Vendor Competency

Generation Technologies earns distinction through demonstrated technology success and customer commitment.

Jul 02, 2012, 08:00 ET from Generation Technologies Corporation

OVERLAND PARK, Kan., July 2, 2012 /PRNewswire/ -- Generation Technologies Corporation (GTC), leaders in the collection and distribution of fast breaking news and sports content for professional broadcasters, today announced it has achieved a Silver Independent Software Vendor (ISV)/Software competency, demonstrating its ability to meet Microsoft Corp. customers' evolving needs in today's dynamic business environment. To earn a Microsoft silver competency, partners must successfully demonstrate expertise through rigorous exams, culminating in Microsoft certifications. And to ensure the highest quality of services, Microsoft requires customer references for successful implementation and customer satisfaction.

Generation Technologies provides professional and collegiate television broadcasters cloud based transport, transcode and archive services for the exchange of news, sports, promos, teases and other fast turnaround content between television stations and broadcast networks. For large content holders, syndicators and network television organizations, GTC provides a wide range of services including:

  • Video transcoding services from the GTC datacenter and public clouds, including Microsoft Azure
  • Single, station-side edge servers to large server/blade transcode farms
  • Load balanced and highly fault tolerant content distribution over a dynamic mix of satellite, internet and intranet
  • National and/or regional content distribution and control
  • Automatic enforcement of market embargoes

For specialized content holders, non-traditional networks, college networks or station alliances, GTC offers a totally cloud based solution for as little as $1 per pull with no contract.

NIMxchange® is Generation Technologies' cloud based browser application designed for connecting television newsrooms with their station ownership groups and broadcast network(s) to which they are affiliated. GTC differs from its competitors in that the technology was designed from the ground up as a wide area, database centric, multi-television network content management and distribution system. When news and sports producers contribute content to their network, NIMxchange® automatically normalizes the video definition(s) and compression format(s). Recipient stations then pull or download content in their station's preferred definition and format.

"The Microsoft Silver Independent Software Vendor (ISV) competency showcases our expertise in today's technology market and demonstrates our knowledge of Microsoft and its products," said Peggy Prochaska, Director of Sales. "Our plan is to accelerate the growth and success of our stations and networks by serving as technology advisors for their ever changing business demands."

"By achieving a silver competency, organizations have proven their expertise in specific technology areas, placing them among the top 5 percent of Microsoft partners worldwide," said Jon Roskill, corporate vice president, Worldwide Partner Group at Microsoft Corp. "When customers look for an IT partner to meet their business challenges, choosing a company that has attained Microsoft competencies is a smart move. These are highly qualified professionals with access to Microsoft technical support and product teams."

Attaining the Microsoft Independent Software Vendor (ISV)/Software competency demonstrates partner expertise in developing applications based on Microsoft solutions. Equipped with exclusive training, the latest software, and support on Microsoft SQL Server, Windows Server, Windows 7 and Microsoft cloud services, these partners are equipped to develop innovative solutions to meet their customers' needs.

The Microsoft Partner Network helps partners strengthen their capabilities to showcase leadership in the marketplace on the latest technology, to better serve customers and, with 640,000 Microsoft partners in their ecosystem, to easily connect with one of the most active, diverse networks in the world.

Since its founding in 1978, Generation Technologies has had on ongoing relationship with Microsoft, keeping GTC at the forefront of the development and deployment of news and sports content contribution, distribution and archive technologies. Today, the majority of TV newsrooms in the U.S. use systems or components designed by GTC.

Cutting edge NIMxchange® video-optimized transcoding technology and cross-conversion metrics have been developed in partnership with world-class television networks to deliver the highest, broadcast-ready quality video. Customized workflows and labor-saving features make NIMxchange® efficient to use and easy to learn.

For more information:

Peggy Prochaska
Generation Technologies Corporation
913-345-1012 x102

SOURCE Generation Technologies Corporation