Generation UCAN(TM) Unveiled in Boston; Energizes Elite Marathon Runner Meb Keflezighi

BOSTON, April 17 /PRNewswire/ -- As the world's most successful endurance runners glide across the finish line of this year's Boston Marathon, many will be fueled by Generation UCAN - a new sports drink that is revolutionizing sports nutrition.  This is a new generation of sports drink with a unique one-of-a-kind energy source – "SuperStarch." Already, through word of mouth, Generation UCAN is quickly becoming the go-to natural energy source for many of today's Olympic, professional and collegiate athletes.  Now, with its official launch in Boston, the company is opening its doors for business to athletes all over the world.

"I am excited to be part of Generation UCAN.  I believe this product, its team and the company's vision will change the face of sports nutrition," says Meb Keflezighi.  "Since I've been using Generation UCAN for my workouts, I've noticed improvements in both my performance and metabolic state.  I recommend all runners try it to experience the benefits firsthand."

Generation UCAN's unique carbohydrate, deemed "SuperStarch" by its founders, was originally designed for Jonah Feldman, a child with a rare disease that prohibits the body from producing its own blood sugar, resulting in frequent episodes of hypoglycemia.  As its founders ran further tests, they realized that its one-of-a-kind energy yielded benefits for athletes who also have to work at managing their glucose levels. From there, Generation UCAN was formed.  What makes it so revolutionary is its unique benefits that athletes like Meb are finding to be a vast improvement over popular energy sources.  Generation UCAN benefits include:

• Healthy, steady, on-going energy without sugars or caffeine
• No spike and crash
• No gastrointestinal (GI) distress - so it's gentle on the stomach
• A unique dual-fuel energy profile that helps burn both carbohydrates and fat

"We're thrilled to be launching our products with this exciting and exclusive energy source," says Shoba Murali, CEO of The UCAN Company.  "We are also pleased to announce our partnership with Meb as he inspires athletes of all levels, and is a perfect example of what can be accomplished with our product."

Independent lab tests proved that Generation UCAN provides optimal glucose levels during and after activity.  Its "SuperStarch" properties help the body's metabolism to become more efficient by tapping into fat stores.  This also has broader applications in several segments - including weight management.

"The launch of Generation UCAN is a major milestone for me and my family," says David Feldman, Jonah's father and cofounder of the UCAN Company.  "What began as a quest to help my son has resulted in an incredible product that is helping others achieve their best.  It's all very inspiring and tremendously fulfilling."

Generation UCAN is currently available in single serve packets that are mixed with up to 16.9 oz of cold water and consumed before activity for sustained energy, or after to assist with recovery.  Flavors include Pomegranate-Blueberry, Vanilla (with protein), Chocolate (with protein), Lemonade and Plain.  Collegiate and pro teams may place orders by calling the company directly.  The product is also for sale online, and will soon be available in specialty retail stores around the country.

To learn more about the products, the science and all the amazing benefits, visit www.generationUCAN.com or call 203-397-UCAN (8226).

Generation UCAN is owned, manufactured and trademarked by The UCAN Company of Woodbridge, CT.  The UCAN Company is built on passion and an advisory board that consists of today's leading sports nutritionists and scientists - experts who are all driven to make a difference.  Generation UCAN is about accomplishing your goals, because UCAN.  It embodies the spirit of the company and the people who have joined this new revolutionary generation.  

© 2009 The UCAN Company.

SOURCE The UCAN Company