Generation ZH: Zero Halliburton Reawakens Its Legend

Bred to survive the Midwest oil fields of the early 20^th century, Zero Halliburton was the first to introduce travelers to the strength and security of aluminum cases. A favorite amongst American innovators, visionaries and entrepreneurs, the brand's pieces have enjoyed a storied memoir that includes carrying moon rocks from the Apollo 11 mission, functioning as the Nuclear Football and appearing in more than 200 films – and holding the names of dozens of Academy Award recipients - amongst other notable journeys. 

Now, in celebration of its 80^th anniversary, Zero Halliburton is tapping its legacy as it embarks on a complete brand transformation.

Entitled "Grit & Glamour," the brand campaign was spearheaded conceptually and created for execution across multiple platforms by creative partner Underhead in close collaboration with Zero Halliburton. The campaign showcases the modern glamour of iconic locations around the world – all of which its cases have travelled to – and the notion that the need to secure one's belongings hasn't changed. The campaign will make its digital debut starting this week through April with some limited print and New York City out of home advertising slated for April.

The heritage brand's new visual identity is bold, strong, clean and modern – with a nod to its pioneering past and its entrepreneurial future. Conceived for strength and security, Zero Halliburton's products have stood the test of time while embracing advanced design and engineering. The new logo and campaign imagery will roll out to flagship stores on Madison Avenue in New York City and Roosevelt Field Mall in Garden City, New York, with a global launch planned over the next few months.

In gearing up for its 2018 relaunch, the brand began reinforcing its roots over the past year by bringing its manufacturing back home to America.  It has also engaged a US-based design team to create new collections available to the public starting in 2019.  Later this year, Zero Halliburton will launch a special edition 80^th anniversary product and a refined and revamped ecommerce website to align with its new digital branding and overall strategy.

"The legend of Zero Halliburton is woven into the very fabric of American history," said Tom Nelson, President and CEO of Zero Halliburton Inc.  "Although our robust pieces have long been revered by discerning travelers and in-the-know professionals, we're finding that more people than ever are seeking travel cases that combine cutting-edge design with strength and durability – which is exactly what we've been doing for the last eighty years.  We are an authentic heritage brand through and through and the time is right to let more people know it," he added.

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