Generation5 releases 2011 Canadian Automotive Predictions

Predictive Analytics gives automotive manufacturers, associations and dealers deep insight into consumer purchasing intent

TORONTO, Sept. 29 /PRNewswire/ - Generation5, an Adenyo company, announced today the release of the 2011 Canadian Automotive Predictions, a comprehensive study that gives the automotive industry insight into buyer intent and composition for the upcoming year. Proprietary predictive analytics techniques are used to evaluate thousands of consumer attributes against surveyed purchase intent. Advanced mathematical models capture correlations between these attributes and predict automotive purchase propensity for each of the 830,000 postal codes across Canada.

Generation5 predicts that 11.1% of the twelve million driver households in Canada will buy or lease a vehicle in 2011. A further 15.8% of these households are considering a purchase. Generation5 also predicts automotive purchases will become polarized next year with purchases made at either end of the price scale, under $10,000 and over $40,000, expected to rise.

SUVs, Sports Coupe/Sedans and Crossovers are predicted to grow their share in Canada with all other vehicle types declining. The study also predicts that 13.4% of purchasers will buy Hybrid vehicles, with another 23.1% considering Hybrids. Interestingly, the study found that as buyer education levels increased, their likelihood of buying a Hybrid dramatically decreased.

"The study, the first of its kind, gives automotive manufacturers, associations and dealerships a rich three dimensional profile of intended buyers by market, consumer and vehicle segment," said Chris Matys, Chief Analytics Officer of Generation5 and Adenyo. "2011 Automotive Purchasing Predictions identify who intends to buy, what they intend to buy, and where they intend to buy. Buyer segments and profiles will help the automotive industry deliver relevant messages and offers to the right people, in the right way, with high precision."

The four-component study, available in Canada today, includes a comprehensive 300 page study of automotive insights and buying predictions, a segmentation system and attribute database, and a comprehensive software package for data filtering, benchmarking, mapping, and segmentation analysis.

About Generation5

Generation5, an Adenyo company, is well recognized by data analysts, researchers and marketing professionals as the most reliable source for detailed consumer data and predictive analytics. Large and mid-sized organizations throughout North America turn to Generation5 when they need to identify potential customers, analyze and predict consumer behaviour, and support strategic business decisions. Generation5's mobile analytics capability is one pillar of the integrated mobile marketing platform offered by Adenyo and it provides marketers with targeting capabilities, the first mobile marketing platform to do so. For more information, please visit: www.generation5.ca.

About Adenyo

With operations in North America and Europe, Adenyo enables agencies, brands and mobile operators to develop, target, execute and measure fully integrated marketing strategies and campaigns in the mobile economy. Adenyo powers four technologies through its integrated mobile marketing software platform - mobile marketing and ad serving, mobile storefronts, mobile coupons and payments, and mobile analytics - and has delivered thousands of successful mobile campaigns for the world's most demanding organizations, allowing brands to capitalize on the unique opportunities that only mobile can deliver. For more information, please visit: www.adenyo.com.

SOURCE Adenyo