Generational Equity Announces the Sale of Probit Research, Inc., to Radius GMR, LLC

Oct 10, 2013, 15:14 ET from Generational Equity

DALLAS, Oct. 10, 2013 /PRNewswire/ -- Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce the acquisition of its client, Probit Research, Inc. (Probit), headquartered in San Antonio, Texas, by Radius GMR, LLC (Radius), headquartered in New York, New York. The transaction closed on September 17, 2013.    Probit will maintain its brand name operating as Probit Research, a Radius Company with offices in San Antonio, TX, Austin, TX and Seattle, WA. Financial details of the transaction were not disclosed.

Founded in 2002, Probit is known for delivering targeted business insights and support for international marketers through the use of leading-edge techniques and experimental approaches uniquely designed for each project. Probit's PhD level staff performs advanced analyses, and all team members have more than ten years of experience. Probit's founder and president, Michael Patterson, PhD, will serve as senior vice president at Radius GMR, and will be responsible for generating and leading that business unit out of the San Antonio office.

Managing Director, Terry Mackin and Vice President, Musa Jagne, led the Generational Equity deal team that advised Probit on the transaction.  Musa Jagne, stated, "Probit was interested in finding the right strategic partner for their business. Generational Equity was able to identify Radius as a key potential acquirer very early in our marketing process.  Through an effective marketing campaign, Radius proved to be the best fit for Probit among many other interested parties."  

Radius is one of the largest independent market research companies based in the U.S. The company provides unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers. The firm is No. 36 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. and Europe.  More information can be found at

"At Radius Global Market Research we know that building solutions that directly drive our clients' business performance requires a deep understanding of the industries we serve," says Chip Lister, Managing Director of Radius. "The Probit team of PhD level marketing scientists will bring an outstanding level of global business experience to marketers, especially in the dynamic high-tech and innovation sectors."

About Generational Equity

Generational Equity provides mergers, acquisitions, strategic growth advisory services, and information for privately held and family-owned businesses to exit their business successfully. Generational Equity uses a four-phase approach that includes education, financial analysis and reporting, sales documentation and deal-making ability to offer business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business.  Generational Equity is headquartered in Dallas, TX, has more than 200 professionals in North America, and was recently recognized by the M&A Advisor as the M&A Consulting/Advisory service firm of the year. For more information visit the following websites at, or

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Rebecca Gruman

SOURCE Generational Equity