Genesis Media & MediaShift Partner to Connect Advertisers with Preferred Travelers
Industry's First Attention Platform Connects Receptive Travel Consumers with Impactful Out-Stream Video Advertisements
Nov 19, 2014, 09:00 ET
NEW YORK, Nov. 19, 2014 /PRNewswire/ -- Genesis Media, creators of the industry's first attention platform, today announced its partnership with MediaShift, a next-generation digital advertising technology company that monetizes WiFi networks. The partnership enables Genesis Media to inject its attention-driven video advertising platform into MediaShift managed WiFi sessions, aligning the traveling audience with relevant brands.
"Genesis Media is a versatile solution for publishers across verticals looking to leverage their most impactful asset—video. We meaningfully connect brands with targeted audiences regardless of where individuals are, whether browsing a premium publisher site or, now, in an airport waiting for a flight on a MediaShift network," said Mark Yackanich, CEO of Genesis Media. "Our core platform looks to align high value, high impact brand advertising with consumers' passion points."
Genesis Media is a valuable partner across publishing verticals, offering advertisers access to high quality publishing ecosystems. Through MediaShift, access expands to the travel space, where traditional in-stream inventory is in limited supply. MediaShift manages the browsing sessions at partners including MGM Grand and Southwest terminals nationwide, and will now leverage Genesis Media's platform to bring targeted video advertisements to on-the-go consumers.
"Pre-roll ad inventory is extremely limited within the travel sector, despite the fact that travelers are incredibly receptive to messages while they're in transit," said Rick Baran, CEO of MediaShift. "We're working closely with Genesis Media to help brands capitalize on the traveler market opportunity by delivering engaging video content that drives recognition, engagement and ultimately sales."
Genesis Media works with top publishers to connect brands and advertisers with relevant consumers when they will be most receptive to an advertisement, powered by data from the Genesis Attention Platform (G·A·P).
For more information about the partnership with MediaShift or the Genesis Media Attention Platform (G·A·P), visit www.genesismedia.com.
About Genesis Media
Publishers, leading national brands and their agencies rely on Genesis Media's Attention Platform (G·A·P) to intelligently engage audiences across all screens with new, real-time, relevant inventory and innovative ad formats for professionally produced, quality editorial content. The company's proprietary platform delivers superior audience connection and content monetization of publisher audiences, while reducing their reliance on ineffective conventional ad units. The company is headquartered in New York City with offices in Chicago, Los Angeles and Detroit.
About MediaShift
MediaShift is a next-generation digital ad tech company that monetizes WiFi networks and web publishing sites, while offering advertisers access to one of the fastest growing audience platforms targeting on-the-go consumers. Our patented ad platform is the first in the industry to monetize WiFi networks with advertising at both sign-in and in-session. Advertisers can engage our captive on-the-go audience across multiple devices, through videos, app downloads, lead capture, and other sponsored opportunities, while leveraging our proprietary first-party data to reach highly targeted customer segments. For more information, please visit www.mediashift.com.
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SOURCE Genesis Media