NEW YORK, July 29, 2014 /PRNewswire/ -- Genesis Media, a video advertising technology platform, today announced its partnership with Bud Mishra, Ph.D., professor of computer science, mathematics and cell biology at New York University's Courant Institute and School of Medicine. As a result, Dr. Mishra will work closely with Genesis Media to help the company define and execute its strategy, while leveraging the power of data science to continue to strengthen its highly differentiated, proprietary technology platform.
"We're excited to continue this next chapter of ad tech innovation alongside Bud," said Josh Feuer, Genesis Media co-founder and chief product officer. "Data science is ingrained in our DNA here at Genesis Media, and Bud will be a fantastic strategic resource to our data scientists as we continue to deepen our footprint in the market."
More than ever, data is an integral part of business and is a key driver of strategic and day-to-day decisions, particularly in the media industry. Deep data insights are an integral driver for the Genesis Media platform, and the foremost focus of Dr. Mishra's research. The partnership will dissect the central role of data science in the evolution and future of digital advertising, and compare its impact to other sectors heavily reliant on data science, including finance, health and business.
"We're at an exciting time in technology innovation where connectivity is quantifiable. We can use data science to gain insights into forms of human behavior, which is incredibly valuable to advertisers and publishers, medicine, social research, finance and much more," said Dr. Mishra. "Working together with Genesis Media, we're merging results from business and academia to deliver new, unique insights that provide increased value across industry sectors."
About Genesis Media
Premium publishers, leading national brands and their agencies rely on Genesis Media's video advertising technology platform to intelligently engage audiences across all screens with new, real-time, relevant inventory and innovative ad formats for premium content. The company's proprietary platform garners superior monetization of publisher audiences, while reducing their reliance on ineffective conventional ad units. The company is headquartered in New York City with offices in Chicago, Los Angeles and Detroit.
For more information, please visit: http://genesismedia.com and @GenesisMediaNY.
SOURCE Genesis Media