Genesis Media's New, Exclusive Out-Stream Inventory Is Now Available Programmatically

NEW YORK, Dec. 9, 2014 /PRNewswire/ -- Genesis Media, creator of the industry's first attention platform, today announced it has launched a holistic video programmatic platform solution. For the first time, publishers can intelligently create new, exclusive out-stream inventory for video via the Genesis Attention Platform (G-A-P) and make it available programmatically.

Genesis' programmatic offering works in-step with Genesis Attention Platform (G-A-P) —which determines moment-by-moment, page-by-page when a person should be shown an ad based on patented content and audience attention measurement. Benefits of Genesis' programmatic toolset for publishers includes dynamic control of video inventory, robust audience management tools, and embedded integrations with most major trading desks and DSPs; for advertisers, access to new, 100 percent viewable video inventory in quality editorial environments. Genesis' programmatic platform:

• Puts the power of G-A-P in publishers' hands, allowing them to easily access the breadth and depth of intelligence that the attention platform brings to the industry regarding the consumer content journey.
• Maximizes publisher revenue by giving them access to new out-stream, G-A-P-generated video inventory that cannot be found elsewhere—while allowing publishers to continue to monetize via traditional in-stream channels (pre-roll) simultaneously.
• Allows publishers to sell their video inventory directly, as well as give advertisers assurance they are delivering/buying viewable placements in quality environments.

"Genesis' programmatic platform is an important resource for us to improve our capabilities and enhance monetization, control, and proficiency with our video inventory," said Brian Kroski, Vice President, Digital Business Operations, at American Media Inc. (AMI). "AMI has always been committed to premium content and a great user experience, and the complete control of our out-stream inventory that Genesis Media is now offering helps us to continue to deliver on both of those commitments."

Genesis' programmatic features include:

• Creation and management of new inventory
• Audience management tools
• Detailed reporting including viewability metrics
• Access to programmatic demand and private marketplace deals
• Unique data points for optimizing when and where new inventory is created

"Viewability is a key issue, and its assurance is an invaluable measure," said Adam Shlachter, Chief Investment Officer at DigitasLBi. "Platforms driven by attention should help solve for this and yield higher quality engagements for both brands and publishers, alike."

Genesis Media is a proven leader in viewability, with significantly higher than average scores from Moat. The company partners exclusively with premium publishers, further solidifying quality views. For more information about Genesis Media and Genesis PMP, please visit www.genesismedia.com.

About Genesis Media
Genesis Media is the pioneer and architect of the industry's first attention platform, powering the intelligent creation of out-stream video inventory. For the first time, publishers can now manage this exclusive out-stream inventory via Genesis' programmatic platform. Leading national brands, agencies and publishers rely on Genesis Media's Attention Platform (G-A-P) to intelligently engage audiences across all screens with new, real-time, relevant inventory and innovative ad formats for professionally produced, quality editorial content. The company's proprietary G-A-P technology and programmatic tools deliver superior audience connection, content monetization and inventory management for publishers, while reducing their reliance on ineffective conventional ad units. The company is headquartered in New York City with offices in Chicago, Los Angeles and Detroit.

For more information about Genesis Media and its services please visit: www.genesismedia.com
Follow us on Twitter: @GenesisMediaNY

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SOURCE Genesis Media

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