Genesis Today Retains Accounting Firm Maxwell Locke & Ritter for 5th Year of External Audit Services

AUSTIN, Texas, April 5, 2011 /PRNewswire/ -- Genesis Today, purveyors of one of the country's fastest-growing juice brands and leader in the superfood category, announced today that it has renewed its contract with Maxwell Locke & Ritter LLP, the largest accounting, tax and consulting firm in Central Texas.  Maxwell Locke & Ritter will conduct Genesis Today's audit for the fifth year in a row for the fiscal year ended Dec. 31, 2010.

Genesis Today is one of the country's fastest-growing companies, named to Inc. Magazine's Inc. 500|5000 and the Austin Business Journal's Fast 50 for the last four years in a row.  Maxwell Locke & Ritter has become a valuable partner as Genesis Today continues to expand both in the U.S. and beyond and grow its product line of innovative healthy superfoods for the world's largest retail chains, including Walmart, Sam's Club, Super Target, HEB and Whole Foods.

"Maxwell Locke & Ritter has demonstrated outstanding attention to detail and accuracy.  Outside of our campus here in Austin, we have offices in Salt Lake City, Utah and Seoul, South Korea, and a new office opening in Taipei, Taiwan.  Additionally, we have multiple divisions that are all rapidly expanding and selling in different channels, which makes us a unique company to audit," said Scott Wattenberg, CFO and COO of Genesis Today.

"When you have shareholders such as a former COO of Coca Cola, a U.S. Senator and former Presidential candidate, and many other global and political icons, we must run a tight ship with a platinum level audit firm – and, in my opinion, that is what we have in Maxwell Locke & Ritter," said Dr. Lindsey Duncan, Founder, President, CEO and Chairman of the Board.  

"Genesis Today looks forward to exceeding a half a billion dollars in enterprise value over the next 36 to 48 months.  Our continued relationship with Maxwell Locke & Ritter is a critical component of reaching that goal," added Dr. Duncan.

The largest and fastest-growing division of Genesis Today is its line of mass market health food products sold in the nation's top retail chains.  These products include ready-to-drink superfood juices, like Acai Berry, Pomegranate & Berries with Resveratrol, Cranberry Goji, Omega Orange Juice, and Superfruit Tea as well as gummy vitamins and vitamin chews.  Genesis Today also serves over 30,000 direct marketing customers with its Genesis Pure brand of healthy superfoods and supplements.

The company was founded in 2004 and was the first to launch a line of 100% pure liquid superfruit supplements, which continues to dominate the liquid superfruit supplement business at Whole Foods and health food stores nationwide.  All of the company's products are formulated by expert nutritionists and food scientists in their Superfoods lab in Austin, Texas and developed to nourish the body as a whole with the most potent and highest-quality superfoods, carefully selected from around the globe.

About Genesis Today

Genesis Today, located in Austin, Texas, is a world leader in creating nutrient-rich products made from all-natural superfoods. Genesis Today produces 100% superfruit juices such as Acai Berry, Cranberry Goji, Pomegranate & Berries with Resveratrol and Omega Orange, as well as a line of superfruit vitamin chews and gummies available at Walmart, Sam's Clubs and other fine retailers. Genesis Today also has a line of nutritional supplements sold at Whole Foods Market and other natural products retailers. Genesis Today is a fast-growing, innovative company that's passionate about formulating healthy products – making Inc. Magazine's Inc. 500 | 5000 list of fastest growing companies for the last three years in a row. The company was founded by leading naturopathic doctor and celebrity nutritionist Dr. Lindsey Duncan of www.drlindsey.com. Learn more at www.genesistoday.com or follow Genesis Today on Facebook and Twitter.

SOURCE Genesis Today