Georgia Chapter-PRSA December Meeting

ATLANTA, Nov. 21, 2013 /PRNewswire/ -- The next luncheon meeting of the Georgia Chapter-Public Relations Society of America (www.prsageorgia.org) will be Thursday, December 5, at Maggiano's-Buckhead in Atlanta.

(Logo: http://photos.prnewswire.com/prnh/20120223/CL58658LOGO)

Public relations often feels like a three-ring circus.  After all, it involves lots of juggling, tightrope walking and strategic showmanship.

But Feld Entertainment, owner of Ringling Bros. and Barnum & Bailey, Disney on Ice, Monster Jam and other one-of-a-kind, live entertainment experiences, really knows about managing life under the Big Top.

December luncheon's two panelists, Crystal Drake, APR, Southeast regional public relations manager, Feld Entertainment, Inc. and Elyse Hammett, APR, vice president, Public Relations, EOS Marketing & Communications, will help you understand behind the scenes at Feld Entertainment.

It takes a well-coordinated mix of traditional and social media relations, special events planning and crisis communications to bring the greatest shows on earth to town, and to make a global entertainment company relevant in local markets.

PT Barnum's innovative practices are still alive through Feld Entertainment's interdependency on local PR agencies.  These local extensions leverage insights and trends to communicate relevant messages that resonate with key audiences and drive ticket sales.

Feld's three units of Ringling Bros. and Barnum & Bailey, 11 units of Disney on Ice and 17 motorsports events entertain more than 30 million fans globally each year, many in sold-out performances.  And the Southeast region alone secures roughly $25 million in earned media annually.

Drake and Hammett will discuss the value of rigorous PR planning and how Feld and its local agencies manage the PR campaign life cycle for maximum exposure.

Don't miss this high-flying luncheon where you will hear unique client/agency perspectives on:

• Strategies for keeping mature brands fresh and relevant
• Managing the balancing act of communicating to impact PR and sales objectives
• Creating perennial brand ambassadors
• Identifying special events that drive local media coverage  

Prior to the luncheon, a morning seminar, "Search Engine Marketing for PR Professionals: What You Need to Know for 2014," will be held.

The rules for both SEO (search engine optimization) and paid search advertising keep changing.  But in some cases, what's old is new again - content is more critical than ever!  That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics.

Join seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014 including:

• Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online
• Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags
• Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles
• Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results

Maggiano's-Buckhead is located at 3368 Peachtree Road NE, Atlanta, GA 30326.

Check-in for the seminar is 9:15 a.m. and for the luncheon, 11:30 a.m.  Seminar details and registration:  http://bit.ly/1de49tF; for the luncheon, http://bit.ly/1cG6UU4.

PRSA-Georgia (www.prsageorgia.org), the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia.  Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.

The Chapter has regular monthly meetings and seminars, an Annual Conference for professionals and an annual Real World PR collegiate conference day.  Eight Special Interest Groups meet at various times and the Chapter supports nine PRSSA (student society) chapters.

SOURCE Georgia Chapter, Public Relations Society of America