ATLANTA, Jan. 9, 2014 /PRNewswire/ -- The next luncheon meeting of the Georgia Chapter-Public Relations Society of America (www.prsageorgia.org) will be Thursday, January 16, at Maggiano's-Buckhead in Atlanta.
Managing your organization's or client's reputation is critical to its long-term financial success in a marketplace that runs 24x7. Renowned corporate reputation strategist Ruth Kinzey will speak from her nearly four decades of communications experience on developing and maintaining a positive image, seizing opportunities to enhance reputation, and growing goodwill that fosters trust and provides protection for your brand.
Having a great organization conducted with integrity is no longer enough. Threats to your reputation can happen when:
- A disgruntled employee complains about your organization on Facebook.
- A customer criticizes your practices.
- A long-time supporter pulls out.
- A government agency launches an investigation.
- A high-ranking employee is jailed.
- A decision is questioned by the community and highlighted by the media.
All of these scenarios can impact your organization's or your client's public image negatively. And because they can become public 24/7 and have the potential to go worldwide in seconds, there is never time for faltering. You have to seize opportunities to enhance reputation and be prepared to protect it.
Managing your organization's or client's reputation is critical to the organization's long-term financial success. Equally important is the protection of an organization's good name during times of crisis. Attend this session to learn important steps and helpful tips to develop and maintain a positive image that will help grow goodwill and engender trust.
Ruth Kinzey, MA, is a reputation strategist with 35 years of communication experience in the corporate and consulting arena. President of The Kinzey Company, she is an author, professional speaker, national columnist for the American City Business Journals, and blogger for the U.S. Chamber's Business Civic Leadership Center. Ruth also has taught at the University of North Carolina, Charlotte, and will be teaching strategic reputation management in Rutgers University's online communication master's degree program this spring.
Maggiano's-Buckhead is located at 3368 Peachtree Road NE, Atlanta, GA 30326.
Check-in for the luncheon, 11:30 a.m. Luncheon details and registration: http://tinyurl.com/n8o5o9n
PRSA Georgia (www.prsageorgia.org), the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.
The Chapter has regular monthly meetings and seminars, an Annual Conference for professionals and an annual Real World PR collegiate conference day. Eight Special Interest Groups meet at various times, and the Chapter supports nine PRSSA (student society) chapters.
Contact: Denise Grant
SOURCE Georgia Chapter, Public Relations Society of America