ATLANTA, Aug. 3, 2012 /PRNewswire/ -- The August 9 events of Georgia Chapter of the Public Relations Society of America (www.prsageorgia.org) include the Chapter's annual media panel lunch and a pre-luncheon seminar on media training.
The media panel, titled "Maestros of Media: Conducting the News Business in Real Time," will include representatives from influential online/print, broadcast, blog and wire service posts. The panelists include:
- Jennifer Brett (@AJCbuzz), columnist and feature reporter, Atlanta Journal-Constitution
- Terrence Reid, producer, The Weather Channel
- Lisa Marie Pane, South editor, Associated Press
- Caleb J. Spivak (@WhatNowAtlanta), founder and blogger, What Now Atlanta
They'll reveal insights about the demands of the modern news cycle and how communicators can best engage with them. One of the more popular and provocative panel discussions each year, this luncheon promises trends and tips that will give PR pros in any setting an insider's view into what journalists care about most.
Registration begins at 11:15 a.m. and the luncheon will be from 11:45 a.m. to 1 p.m. Details and registration: http://bit.ly/ODA3iB .
Prior to the lunch a seminar, "The Inside Track on Media Training: Preparing Spokespeople for the Big Interviews," will provide an inside track for media training. Stephen Brown, APR, of Cohn & Wolfe-Atlanta, who has media trained more than 1,000 executives, will lead this workshop to help you coach your executives to be star spokespeople in today's media arena.
PR pros will learn more about:
- Defining training – how to get buy-in when you know training is needed
- Training different personality types
- Role of the trainer – scare tactics versus positive reinforcement
- Key elements of the training tutorial
- Social media's impact on training needs
- Making the mock interview come alive
- Leaving them wanting more
Registration for the seminar begins at 9:15 a.m. and the seminar will be from 9:30 to 11 a.m. Details and registration: http://bit.ly/N5fagk .
PRSA|GA, the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.
The Chapter has regular monthly meetings and seminars, an Annual Conference for professionals and an annual Real World Collegiate Conference. Nine Special Interest Groups meet at various times and the Chapter supports nine PRSSA (student society) chapters.
SOURCE Georgia Chapter, Public Relations Society of America