Georgia-Pacific Wood Products Announces Strategic Changes to Engineered Lumber Business

ATLANTA, Nov. 10, 2011 /PRNewswire/ -- Georgia-Pacific Wood Products, one of the largest wood products manufacturers in North America, announced today a new strategic direction for the company's engineered lumber business to facilitate more direct involvement with its customer base and expansion of services.  

GP will provide its engineered lumber customers with inside and outside account management personnel, business development support, engineering and technical services, and software development and support. GP will continue to supply a complete engineered lumber product offering, including laminated veneer lumber (LVL), solid sawn and LVL flanged I-joists, glulam beams and rim board.

"This new strategy will help expand market opportunities for GP, our customers, distributors and supply partners," said Mark Luetters, president of Georgia-Pacific Wood Products. "We feel this will help us better meet customer needs through a strong network of independent distributors with a primary focus on engineered lumber products."

The strategy coincides with the February 12, 2012 expiration of GP's distribution agreement with BlueLinx, and will allow GP to begin to phase out its Broadspan® line of engineered wood products late in the first quarter of 2012.

"We're excited about being able to offer strong brands such as Wood I Beam™ joists, GP Lam® LVL, GP Lam 3000 glulam, and Fiberstrong® rim board to a broader set of customers," said Paul Watterson, general manager for Georgia-Pacific Wood Products. "We're looking forward to working more closely with our customers, and will remain committed to offering high-quality wood products and innovative solutions to the industry."

About Georgia-Pacific

Headquartered at Atlanta, Georgia-Pacific is one of the world's leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The company employs approximately 45,000 employees at approximately 300 locations in North America, South America and Europe. Georgia-Pacific has long been among the nation's leading manufacturers and suppliers of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers, with brands such as Plytanium® plywood, DryPly® water-repellent plywood, Thermostat®  radiant barrier sheathing, Nautilus® wall sheathing, Ply-Bead® panels and  Wood I Beam™ joists offered by Georgia-Pacific Wood Products LLC and DensArmor Plus® interior panels, DensGlass® Exterior Sheathing and ToughRock® gypsum board offered by Georgia-Pacific Gypsum LLC. The familiar consumer brands of Georgia-Pacific Consumer Products LP include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Soft 'n Gentle®, Mardi Gras®, So-Dri® and Vanity Fair®.  Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie® brand of tabletop products. For more information, visit www.gp.com/build or call 800-284-5347.

The Georgia-Pacific logo, Broadspan, Wood I Beam, GP Lam and Fiberstrong are trademarks owned by or licensed to Georgia-Pacific Wood Products LLC. All are used with permission. ©2011 Georgia-Pacific Wood Products LLC. All rights reserved.

Media Contact:
Jeff Key
Georgia-Pacific Wood Products LLC
Sr. Manager, Marketing Communications
133 Peachtree St. NE, 14th floor        
Atlanta, Georgia, 30303
Tel:  404-652-5439
[email protected]

SOURCE Georgia-Pacific Wood Products