Germany Lawn Mowers Industry to 2027 - Decreasing Lawn Mower Product Prices & Increased Propensity to Spend is Driving Growth

DUBLIN, Nov. 23, 2022 /PRNewswire/ -- The "Germany Lawn Mowers Market Analysis & Forecast 2022-2027" report has been added to  ResearchAndMarkets.com's offering.

The country is the second largest lawn mowers industry across Europe and accounts for a revenue share of 13.84% in Europe. Factors such as decreasing lawn mower product prices & increased propensity to spend, and the demand for mowing options to save time are fueling sales of lawn mowers in the country.

Positive trends in low vibrations, high torque, and power are expected to offer tremendous growth opportunities for various vendors in the Germany lawn mowers market. Large areas such as stadiums, universities, and golf courses will continue witnessing the rapid adoption of gasoline-powered lawnmowers owing to their efficiency.

Green spaces such as woodlands, parks, private gardens & fields dominate Germany's most significant cities by occupying nearly 70% of the land area. The country consists of almost 17 cities where green spaces cover nearly 80% or more of the land areas. Siegen is the greenest city in the country, with more than 86% of its urban area covered with green spaces. Hence, such large green acreage penetration supports the Germany lawn mowers market.

Key Highlights
a) German consumers are tech-savvy and prefer quality products with advanced features. With rising technological advancements, vendors are adding new and advanced features to lawnmowers that can make the process more autonomous.
b) The presence of many sports stadiums or arenas, including tennis, football, golf, and others, supports the Germany lawn mowers market growth. Moreover, the country hosts several annual tournaments and sports events that call for regular maintenance and the upgradation of sports fields.
c) The declining number of immigrants is expected to reduce the demand for new residential dwellings, thereby hampering the construction of new apartments and households, reducing the area under landscaping, and reducing the need for new lawn mowers in the industry.
d) The Germany lawn mower market shipments will likely reach 2,593.11 thousand units in 2027. Market changes in decreasing lawn mower product prices, increased propensity to spend, and the demand for mowing options to save time is fueling sales of lawn mowers in the country.
e) The usage of artificial turf is significantly gaining momentum across the Germany industry. Several sports stadiums, playgrounds, and residential lawns are equipped with artificial turf to save mowing, fertilizers, and water expenses. Hence, such a rise in the usage of artificial turf is expected to hamper the Germany lawn mowers market.

Market Segmentation

1. In terms of revenue, ride-on lawn mowers dominated the industry, accounting for USD 497.22 million in 2021.
2. The residential users are the key revenue contributors to the Germany lawn mowers market. The segment is expected to grow further at a CAGR of 7.94% during the forecast period.
3. By unit shipment, electric cordless and propane-powered mowers are expected to observe the fastest growth at a CAGR of 8.90% and 9.15% during the forecast period.
4. The self-propelled lawn mowers are increasingly gaining momentum and are expected to add a revenue of USD 122.33 million during the forecast period.
5. Germany's robotic lawn mower industry witnessed shipments of 320.76 thousand units in 2021, which is estimated to reach 609.80 thousand units in 2027. The popular trend of automation, the rising dependence on technology to enhance productivity, and the development of advanced technologies such as Artificial Intelligence (AI) and sensors provide significant growth opportunities for the Germany lawn mowers market.

Vendor Landscape

The competitive landscape of the Germany lawn mowers market consists of vendors such as The Toro Company, Husqvarna, Masport, Mamibot, Stihl, and Stiga. Many manufacturers have been focusing on effective ways to manufacture, assemble, and sell new products while catering to diverse consumer requirements. Furthermore, companies are investing in marketing campaigns to attract and retain clients.

The vendors are investing in cost-cutting and operating efficiency initiatives, such as maintaining direct material cost-out operations, right-sizing supply chain footprint, reducing indirect material and logistics costs, and increasing revenue and operating spending performance.

Key Industry Participants:

• Ariens Company
• Husqvarna
• Honda Power Equipment
• Deere & Company
• Stiga
• Stanley Black & Decker
• Robert Bosch
• Kubota Corporation
• The Toro Company

Other Prominent Vendors:

• Bobcat
• Briggs & Stratton
• Makita Corporation
• Chervon Group
• Masport, Mamibot, Volta
• Positec Group
• STIHL
• Alfred Karcher SE & Co. KG
• AS-Motor

Market Trends and Opportunities

Development of Smart Cities

Hamburg, Cologne, Karlsruhe, Munich, Darmstadt, and Dresden are some of the leading smart cities across Germany. The focus on developing smart cities is increasingly gaining momentum across the country. Government bodies are taking initiatives to build smart cities to boost sustainability and achieve operational efficiency. As part of the smart city initiative, the focus on energy conservation is increasingly gaining momentum across the country. Addressing environmental issues by eliminating harmful emissions is one of the key focus areas of smart city initiatives. Hence, the factors mentioned above are expected to boost the Germany lawn mowers market.

Increasing Demand from Golf Courses

Germany is one of the largest industries in terms of the number of golf courses across Europe. The year 2020 has turned out to be an extraordinary one for the golf industry in Germany. The number of participants witnessed exceptional growth, with many newcomers. In 2020, the number of organized golfers across the country reached around 651,000, witnessing an increase of more than 8,700. The growth in public golf clubs further encourages individuals' sports participation. Hence, growth in the number of golfers is expected to boost the demand for new golfing facilities & thus boosting the Germany lawn mowers market.

Reasons to Buy

• To gain competitive intelligence about the industry and players in the industry.
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• To enable decision-makers to make informed and profitable choices
• To provide the expert quantitative and qualitative analysis of the revenue and growth projections of the lawn mowers market

Key Questions Answered:
1. How big is the Germany lawn mowers market?
2. What is the growth rate of the Germany lawn mowers market?
3. What will be the Germany lawn mowers market share in terms of volume in 2027?
4. What are the factors impacting the Germany lawn mowers market growth?
5. Which product type in the Germany lawn mowers market is expected to dominate?
6. Who are the key vendors in the Germany lawn mowers market?

Key Topics Covered:

1. Agenda

2. Market Definition

3. Scope of Study
3.1. Inclusion
3.2. Exclusion

4. Report Assumptions
5. Index
6. Lawn Mower Market Size & Forecast
6.1. Market Size & Forecast - Revenue 2021-2027
6.2. Market Size & Forecast - Unit Shipment 2021-2027

7. Import & Export Statistics
7.1. Leading 10 Germany Importing Countries 2019 - 2021
7.2. Leading 10 Germany Exporting Countries 2019 - 2021

8. Penetration of Green Spaces
9. New Product Launches & Mergers/Acquisitions/Partnerships

10. Lawn Mower Market by Product Type
10.1. Market Overview
10.2. Market by Product Type
10.3. Walk-Behind Mowers
10.3.1. Market Size & Forecast - Revenue 2021-2027
10.3.2. Market Size & Forecast - Unit Shipment 2021-2027
10.4. Self-Propelled Lawn Mower
10.4.1. Market Size & Forecast - Revenue 2021-2027
10.4.2. Market Size & Forecast - Unit Shipment 2021-2027
10.5. Push Mower
10.5.1. Market Size & Forecast - Revenue 2021-2027
10.5.2. Market Size & Forecast - Unit Shipment 2021-2027
10.6. Hover Mower
10.6.1. Market Size & Forecast - Revenue 2021-2027
10.6.2. Market Size & Forecast - Unit Shipment 2021-2027
10.7. Reel/Cylinder Mower
10.7.1. Market Size & Forecast - Revenue 2021-2027
10.7.2. Market Size & Forecast - Unit Shipment 2021-2027
10.8. Ride-On Mower
10.8.1. Market Size & Forecast - Revenue 2021-2027
10.8.2. Market Size & Forecast - Unit Shipment 2021-2027
10.9. Standard Ride-On Mower
10.9.1. Market Size & Forecast - Revenue 2021-2027
10.9.2. Market Size & Forecast - Unit Shipment 2021-2027
10.10. Zero-Turn Lawn Mower
10.10.1. Market Size & Forecast - Revenue 2021-2027
10.10.2. Market Size & Forecast - Unit Shipment 2021-2027
10.11. Lawn Tractor
10.11.1. Market Size & Forecast - Revenue 2021-2027
10.11.2. Market Size & Forecast - Unit Shipment 2021-2027
10.12. Garden Tractor
10.12.1. Market Size & Forecast - Revenue 2021-2027
10.12.2. Market Size & Forecast - Unit Shipment 2021-2027
10.13. Robotic Lawn Mowers
10.13.1. Market Size & Forecast - Revenue 2021-2027
10.13.2. Market Size & Forecast - Unit Shipment 2021-2027

11. Lawn Mower Market by End-Users
11.1. Market Overview
11.2. Market by End-User Type
11.3. Residential Users
11.3.1. Market Size & Forecast - Revenue 2021-2027
11.3.2. Market Size & Forecast - Unit Shipment 2021-2027
11.4. Professional Landscaping Services
11.4.1. Market Size & Forecast - Revenue 2021-2027
11.4.2. Market Size & Forecast - Unit Shipment 2021-2027
11.5. Golf Courses & Other Sports Arenas
11.5.1. Market Size & Forecast - Revenue 2021-2027
11.5.2. Market Size & Forecast - Unit Shipment 2021-2027
11.6. Government & Others
11.6.1. Market Size & Forecast - Revenue 2021-2027
11.6.2. Market Size & Forecast - Unit Shipment 2021-2027

12. Lawn Mower Market by Fuel Type
12.1. Market Overview
12.2. Market by Fuel Type
12.3. Gas-Powered Lawn Mower
12.3.1. Market Size & Forecast - Revenue 2021-2027
12.3.2. Market Size & Forecast - Unit Shipment 2021-2027
12.4. Electric Corded Lawn Mower
12.4.1. Market Size & Forecast - Revenue 2021-2027
12.4.2. Market Size & Forecast - Unit Shipment 2021-2027
12.5. Electric-Cordless Lawn Mower
12.5.1. Market Size & Forecast - Revenue 2021-2027
12.5.2. Market Size & Forecast - Unit Shipment 2021-2027
12.6. Manual-Powered Lawn Mowers
12.6.1. Market Size & Forecast - Revenue 2021-2027
12.6.2. Market Size & Forecast - Unit Shipment 2021-2027
12.7. Propane-Powered Lawn Mowers
12.7.1. Market Size & Forecast - Revenue 2021-2027
12.7.2. Market Size & Forecast - Unit Shipment 2021-2027

13. Lawn Mower Market by Distribution Channels
13.1. Market Overview
13.2. Market by Distribution Channels
13.3. Offline
13.3.1. Market Size & Forecast - Revenue 2021-2027
13.3.2. Market Size & Forecast - Unit Shipment 2021-2027
13.4. Online
13.4.1. Market Size & Forecast - Revenue 2021-2027
13.4.2. Market Size & Forecast

14. Lawn Mower Market - Key Trends
15. Lawn Mower Market - Key Drivers
16. Lawn Mower Market - Key Restraints
17. Competitive Landscape
17.1. Key Market Players

18. Quantitative Summary
18.1. By Product Type
18.2. By End-User
18.3. By Fuel Type
18.4. By Distribution Channel

19. Other Reports in this Series

For more information about this report visit https://www.researchandmarkets.com/r/3w8so6

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