Get Expert Insights on Attracting Gen Z to the Skilled Trade Workforce

PrideStaff explores strategies for reaching what's called the "Toolbelt Generation"

FRESNO, Calif., Feb. 6, 2025 /PRNewswire/ -- PrideStaff, an industry-leading, nationally franchised staffing organization, will host a free virtual roundtable on Thursday, February 20, 2025, 10:00 a.m. - 11:00 a.m. Pacific Standard Time (PST). The event, "Hiring & Retaining the Next Generation of Trade Talent," is designed to help employers connect with a growing number of Gen Z workers pursuing careers in skilled labor.

To learn more and to register for this free webinar, complete the brief form here.

Disillusioned with the high cost of college, the Toolbelt Generation is increasingly looking to take advantage of skilled trade opportunities that offer career growth and financial stability. Companies nationwide will benefit from learning new strategies to help attract and retain this valuable demographic. Join this virtual webinar to hear from experts who will share their perspectives and provide actionable steps for building a pipeline of skilled trade talent:

• Ron Hetrick, Senior Labor Economist, Lightcast: As a corporate economist who previously worked at the Bureau of Labor Statistics, Hetrick will open the discussion by providing labor advice based on his tracking and analysis of national trends.
• Genelle Taylor Kumpe, CEO, Fresno Business Council and the San Joaquin Valley Manufacturing Alliance: Kumpe's background in business and manufacturing, as well as her understanding of the educational landscape as a former city college faculty member, make her uniquely qualified to discuss the priorities of today's Gen Z skilled trade workers.
• Sean Akin, VP of Branch Operations, Fresno, PrideStaff: With over 20 years of expertise in recruiting and retaining skilled trade employees, Akin will share his knowledge of how the sector has changed and his expertise in attracting and retaining next gen talent to this rewarding career.

The session will be moderated by Leslie Vickrey, CEO and Founder of ClearEdge. Vickrey is a well-known speaker, author, and podcast host dedicated to advancing the staffing and HR industries.

Discussion points include:

• How demographics and generational changes are impacting skilled labor recruitment
• What's working (and what's not) for employers today to recruit new workers
• What cultural adjustments help employers deal with different generations
• What expectations should managers have as they help shape a new generation of skilled talent

About PrideStaff
PrideStaff was founded in the 1970s as 100% company-owned units and began staffing franchising in 1995. It operates offices in North America to serve thousands of clients and is headquartered in Central California. With 45-plus years in the staffing business, PrideStaff offers the resources and expertise of a national firm, with the spirit, dedication, and personal service of smaller, entrepreneurial firms. PrideStaff is the only nationwide commercial staffing firm in the U.S. and Canada with over $100 million in annual revenue to earn ClearlyRated's prestigious Best of Staffing® 15-Year Diamond Award two years in a row, highlighting exceptional client and talent service quality.

For more information on our services, or staffing franchise information, visit our website.

SOURCE PrideStaff