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Get Fit for Spring: Old Home Foods Launches Safflower Power(TM) in Twin Cities - First Yogurt in U.S. to Have Clarinol(R) CLA Ingredient that Helps Increase Muscle Tone and Reduce Body Fat


News provided by

Old Home Foods

Feb 18, 2010, 02:31 ET

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ST. PAUL, Minn., Feb. 17 /PRNewswire/ -- Just in time to help get fit for spring break and the upcoming spring season, Minnesota-based Old Home Foods is introducing Safflower Power™, the first yogurt in the United States to have Clarinol® CLA (Conjugated Linoleic Acid) derived from natural safflower oil and clinically proven to help increase muscle tone and reduce body fat.  By integrating just two 6-ounce servings of Safflower Power™ yogurt into your daily diet, it helps maintain muscle tone and keep the weight off in as little as 8 to 12 weeks when combined with a healthy diet and exercise program.  Safflower Power™ yogurt will be available in the refrigerated section of Minnesota grocery stores beginning in early March in eight delicious varieties: Strawberry, Black Cherry, Blueberry, Banana-Mango, Marionberry, Peach, Pomegranate-Blueberry, and Red Raspberry.  Safflower Power™ yogurt will have a suggested retail price of 83 cents per cup and is gluten-free and high-fructose corn syrup-free, with as little as 160 calories.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/oldhomefoods/41723/

"Safflower Power™ yogurt is ideal for active women and men who want some extra help to look and feel good, especially as we get ready for spring break and the upcoming spring season," said Chris Freytag, national health and fitness expert. "We can all use a little help and Safflower Power™ yogurt with CLA helps increase muscle tone and accelerates the reduction of body fat. I'm a huge yogurt fan and always have yogurt in my refrigerator so now that Safflower Power™ yogurt is available, I will be integrating it into my daily diet."

The name, Safflower Power™ yogurt, comes from the fact that it includes CLA, a safe and effective ingredient derived from natural safflower oil which helps increase lean muscle and reduce body fat in as little as 8 to 12 weeks when combined with a healthy diet and exercise program.  Studies show CLA to be a safe ingredient with no adverse effects from taking the recommended doses.  (Source: Lipid Nutrition)  The FDA reviewed CLA and had no objections that it is safe for use as an ingredient in certain food categories (milk, yogurt, fruit juice, meal replacement bars, etc.) CLA is found in small amounts in our diet in products from ruminant animals (cows) such as meat, cheese and dairy products at low levels.  CLA has been commercially available as a supplement for more than 10 years such as in capsules and shake mixes.

"We are excited to be the first company to offer yogurt with CLA in the United States," said Geoff Murphy, CEO of Old Home Foods.  "And we are especially proud to be able to bring it first to consumers in our home state of Minnesota."

About Old Home Foods – Where Tradition Continues

Old Home Foods has been a Minnesota dairy favorite since 1925 and has a history of community involvement.  From cottage cheese, sour cream, yogurts, organic milk, dips, salsa and more, Old Home Foods is a leading marketer of cultured dairy products in the Midwest.  Established in St. Paul, Minn., Old Home Foods has created a loyal following for its high-quality, great-tasting and innovative specialty dairy products.  Old Home Foods has won top honors in taste tests for its high quality products over the years.  For additional information about Safflower Power™ yogurt, visit www.safflowerpower.com.  

About Clarinol® CLA

Clarinol® CLA is produced by Lipid Nutrition, a global leader in the supply of scientifically sound lipid ingredients from natural origin, which improve and maintain health and well-being.  The multi-awarded company holds a strong position in weight management products like Clarinol® CLA and PinnoThin®.  In addition to weight management, Lipid Nutrition offers a variety of branded ingredients like Marinol® concentrated fish oils for heart health and brain development, Vitatrin® Tocotrienol antioxidant, and Betapol® human milk fat replacer for infant nutrition.  For more information about Clarinol® CLA, go to www.clarinol.com.  

About Chris Freytag

Chris Freytag is a health and fitness expert, blogger, author and popular keynote speaker on the subject of healthy lifestyles. She has been teaching fitness classes, personal training and sharing her tips and advice with the media for over 20 years.  Best known as the Fitness Expert/Columnist for Prevention Magazine and a Health and Wellness Guest on QVC, she continues to motivate and educate her clients, viewers and readers.  She is the fitness contributor for the NBC affiliate in Minneapolis and sits on the Board of Directors for the American Council on Exercise.    Chris has authored 3 books and produced more than a dozen fitness videos at retail; and is a regular speaker at corporate wellness events.  She is the mother of 3 teenagers and resides in Minneapolis with her family.  Chris' passion for healthy living will inspire you!  To learn more about Chris, visit www.chrisfreytag.com.

SOURCE Old Home Foods

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