G.E.T. G-OIL® Motor Oil at Walmart

WHITE PLAINS, N.Y., Feb. 28, 2011 /PRNewswire/ -- Green Earth Technologies, Inc. (Pink Sheets: GETG), a leading manufacturer and marketer of "green" environmentally safer consumer packaged goods and products, announced today the distribution of their G-OIL 5W-30 Bio-based Full Synthetic Motor Oil in over 2,100 Walmart stores throughout the United States.  G-OIL is the world's first and only American Petroleum Institute's (API) "SM" Certified 5W-30 Bio-Based motor oil, a certification that promotes consumer confidence when purchasing and using.  It is not re-refined or recycled oil, but a blend of nature's American grown base oils that provides superior performance and protection during the maximum oil change intervals recommended by vehicle manufacturers for full synthetic motor oils.

(Photo: http://photos.prnewswire.com/prnh/20110228/NY55601)

"We are excited and proud that Walmart has chosen our Bio-Based Full Synthetic Motor Oil," said Jeffrey Loch, President & CMO of Green Earth Technologies.  "Being on the shelves of America's largest retailer will offer more consumers a 'greener' product that sustains people and the environment while reducing our dependence on foreign oil."  

Walmart consumers will now be able to purchase both 32 oz and 5 quart sizes of 5W-30 G-OIL beginning in early March.  The 5 quart bottle front label will feature a printed blue band with the recommendation to "Recycle used oil and filters at your local Walmart Tire & Lube Express." G-OIL is completely compatible with all motor oils and can be recycled along with non green synthetic and conventional motor oils.

Starting next week, G-OIL Bio-based Full Synthetic Motor Oil will be promoted via a variety of advertising vehicles, all of which will tag the "Now at Walmart, Save money. Live better." message, alerting consumers where to purchase.

ABOUT GREEN EARTH TECHNOLOGIES

Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise; meaning that consumers can now "do their part" without having to give up performance or value.  "Save the Earth – Sacrifice Nothing®" is the Company's tagline. The "G" family of products include G-OIL®, G-MARINE™, G-FUEL™, G-WASH™, G-GLASS™, and G-CLEAN™, and are offered in a wide range of automotive, outdoor power equipment and household performance and cleaning categories.  G.E.T. products are now readily available on the internet at Amazon.com as well as at a variety or retailers and lube centers, including: The Home Depot, Walmart, Fred Meyer, Kroger, Albertson's, Giant, Shop Rite, VIP, National Auto Stores, Do It Best, Lex Brodie's Tire Company, Honest One and participating ACE & True Value dealers.  Please visit www.getg.com for the latest news and in-depth information about GET and its brands.

Statements made in this release that relate to future plans, events, financial results or performance are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. These statements are based upon current information and expectations. Actual results may differ materially from those anticipated as a result of certain risks and uncertainties. Investors should also be aware that while the Company from time to time does communicate with securities analysts, it is against the Company's policy to disclose to them any material non-public information or other confidential commercial information. Investors should not assume that the Company agrees with any report issued by any analyst or with any statements, projections, forecasts or opinions contained in any such report.

SOURCE Green Earth Technologies