Get Green and Save Green With Free INRIX Traffic App for iPhone and Android

KIRKLAND, Wash., April 20, 2011 /PRNewswire/ -- INRIX®, a leading provider of traffic information and driver services, announced new data showing drivers who use the INRIX Traffic app everyday save the annual equivalent in emissions from driving a car 370 miles – the distance by car from L.A. to San Francisco.(1)

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By comparing driving patterns of INRIX Traffic owners to drivers profiled in the Texas Transportation Institute's 2010 Urban Mobility Report, daily use of INRIX Traffic helps drivers:(2)

• Spend one less day a year idle in traffic(3);
• Save gas and money burning one less tank of fuel per year;
• Save the planet by reducing vehicle emissions by 350 lbs of carbon

"INRIX Traffic gives you the equivalent of one free tank of gas and a day of your life back every year.  It's amazing how simple changes like using our app everyday can have a big impact on your time, your wallet and the environment," said Kevin Foreman, INRIX Vice President of Mobile Applications.  "Over one million customers rely on the INRIX Traffic app to help take the guesswork out of traveling to the places they go every day."  

As the 6th most used app in the navigation category(4), INRIX Traffic uniquely helps drivers reduce the time they spend in traffic through a better understanding of current AND future traffic conditions.   Covering more roads with greater accuracy than any other app, INRIX Traffic benefits include:

• Reliable real-time traffic information updated every minute covering more than one million miles of highways and city streets in cities nationwide.  INRIX Traffic analyzes data from more than 400 public and private sources ranging from traditional road sensors to our own crowd-sourced traffic network to deliver the most accurate traffic reports available.  It's the only app that factors the impacts of schools' schedules, collegiate and professional sporting events, and convention schedules to ensure the information you rely on is tuned to the unique events that impact traffic in your city.
• Travel forecasts that provide reliable traffic forecasts and travel times to help drivers better plan their trips.  
• Real-time reports of accidents, construction, police, and other traffic-impacting events from the same sources used by state DOTs.  Consumers using our app also benefit from eye-witness reports from our community of more than 1 million consumers.
• Ability to see how weather and accidents are impacting conditions along your route with real-time images from our nationwide network of over 10,000 traffic cameras (Pro feature)

Available via in-app purchase in North America, INRIX Traffic Pro takes the guesswork out of your daily commute with the fastest route, recommended departure time, travel time and ETA for places you go every day.  INRIX Traffic available as a free download on the following Android and iPhone App Stores:

• Apple App Store:  http://itunes.apple.com
• Amazon Appstore for Android:  http://www.amazon.com
• Android Market: https://market.android.com

The app works with all iPhone, iPad and iPod Touch devices using iOSv3.0 and later.  It's compatible with Android v.2.0 and later including the popular HTC Evo, HTC Incredible and Motorola Droid X smartphones and the Motorola Xoom and Samsung Galaxy tablets.

About INRIX

INRIX® is the leading international provider of real-time traffic information and driver services in the car, online and on mobile devices.  With more than 130 customers and partners including Audi AG, ADAC, ALK, ANWB, BMW, Coyote, the Ford Motor Company, I-95 Coalition, MapQuest, Microsoft, NAVIGON, Tele Atlas, Telmap, TeleNav, Texas Transportation Institute and Toyota, INRIX's real-time traffic and traffic forecasts help drivers save time every day.  

INRIX traffic information and driver services leverage sophisticated statistical analysis techniques originally developed by Microsoft Research.  Through analysis of vehicle speed, weather, accident and local event data from hundreds of public and private sources, including the company's Smart Driver Network of more than 4 million GPS-enabled vehicles and mobile devices, INRIX XD™ Traffic offers the most accurate and broadest coverage available for personal navigation, mapping, telematics and other location-based services.

INRIX is available today in 20 countries across North America and Europe. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit http://www.inrix.com.

(1) Calculated using the U.S. EPA Carbon calculator that determines the miles driven equivalent to lbs of carbon emissions.  

(2) Calculations based on data showing that INRIX Traffic users spend 15 hours per year in traffic compared to 2010 TTI Urban Mobility Report stating the average driver spends 34 hours per year in traffic wasting 28 gallons of fuel.  Fuel and Carbon savings of INRIX Traffic users based on TTI Urban Mobility Report data stating the avg. commuter drives 12,000 miles per year, at an avg. speed of 17.5 mph resulting in annual emissions of 16,000 lbs of carbon.

(3) Fifteen hours.

(4) ComScore, March 2011.

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Bryan Mistele

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SOURCE INRIX