Get In Shape For Women Targets New Jersey, New York For Growth

NEEDHAM, Mass., March 7, 2012 /PRNewswire/ -- Get In Shape For Women—a fast-growing women's fitness franchise that offers small group personal training and nutrition support—will expand its presence on the East Coast in 2012 by opening 10 new units in New Jersey, where there are currently nine locations in operation. The company plans to add more than 60 locations in the state over the next three years.

"Due to the overwhelming success we've seen in New Jersey, we hope to open new locations serving the communities of Wayne, East Brunswick, Morristown, Princeton, and Westwood over the next year," says Brian Cook, founder and CEO of the fitness chain. "We expect a similar response in New York and are targeting strategic markets throughout the southern and central portions of the state."

The franchise plans to add a total of 30 locations in New York by 2015, with plans to open its first location in the state this year.

Launched in 2006 in Bedford, Mass., Get In Shape For Women seeks to transform the lives of women with a business model focused entirely on results. A personal trainer works with up to four women at a time in a private, upscale studio for as little as $19 per session. Each session consists of 30 minutes of weight training, 25 minutes of cardio plus nutrition support and accountability for a complete training program for women that produces amazing results. Personal trainers help clients set a measurable, reasonable goal and the client is held accountable for reaching it, with weight and body-fat percentage checked every two weeks.

Get In Shape For Women currently operates 94 studios in 18 states across the country. The company expects to open 40 new locations by the end of 2012, 100 locations in 2013 and an additional 200 in 2014. Get In Shape For Women plans to open 200 units each subsequent year thereafter until 5,000 nationwide locations are in operation. System wide revenue increased from $16 million in 2010 to $23 million last year, with further growth expected in 2012.

The company will exhibit at the International Franchise Expo in New York June 15-17. For more information, visit www.getinshapeforwomen.com.

SOURCE Get In Shape For Women