Get ready! Here comes the sixth edition of Digital Age 2.0

USA - English

• Latin America - español
• Brazil - Português

SAO PAULO, Aug. 2, 2012 /PRNewswire/ -- Digital Age 2.0 (www.digitalage20.com.br), one of the key marketing, advertising, communications, business and internet events in Brazil, will have its sixth edition on September 4th and 5th. Produced by Now!Digital Business, Digital Age 2.0 2012 will be held in Sao Paulo at the Senac Convention Center, located at Avenida Engenheiro Eusebio Stevaux, 823.

The theme "Social, Mobile, Connected" directs the gaze of participants towards what can be considered a new revolution within the digital revolution. After the transition from analog reality to a totally digital and connected reality, marketing and communications companies and professionals find a mobile consumer, immersed in digital networks and hyper-connected. To succeed in this setting, it is essential to think of content, brands and advertising within the new paradigms dictated by multiple screens and the expansion of the power of consumer influence.  And remember that the shortest distance between the consumer and the brands is digital.

To discuss this "new-new" change, an array of national and international speakers will be showing up at Digital Age 2.0. International guests include:  

• Soraya Darabi, co-founder of Foodspotting and Digital Strategist of ABC News. Soraya began her career as manager of digital partnerships and social media marketing at The New York Times, where she headed the NY Times' strategy for a presence on social networks. In June of 2010, she appeared on the cover of the magazine Fast Company in its edition on the "Most Creative People in Business;"  
• Valeria Maltoni, a consultant specializing in brand and business strategy, she is the author of the blog Conversation Agent, which is on the AdAge Power150 list of the most important blogs on marketing and communication of the Advertising Age;
• Larry Allen, Vice President for business development and solutions for publishers and advertisers of the Real Media Group, a division of the marketing and technology  company 24/7 Media, of the WPP group. A columnist for Business Insider and ClickZ;
• David Berkowitiz, Vice President of Emerging Media at 360i, one of the most interesting digital marketing agencies at present, handling the accounts of companies such as Coca-Cola, J.C. Penney, Kraft, Smirnoff and Guinness. He has been the Social Media Insider columnist for MediaPost since 2004;
• Will Margiloff, CEO and founder of Innovation Interactive. With 16 years of experience in marketing on the internet, Will is one of the pioneers in the use of search marketing, mobile, Alternative Display and Contextual Marketing.
• Jermaine Dupri – one of the most successful hip-hop artists and music producers in the United States, CEO of So So Def Recordings. In 2011, Jermaine launched the social network Global 14 for celebrities, which currently brings together more than 36 thousand participants interested in fashion, hip-hop and R&B.  

They will be joined by such national speakers as Martha Gabriel, consultant, professor and specialist in digital marketing, e-commerce and social media; Mauro Segura, Director of Marketing and Communication at IBM Brasil, and author of the Blog A Quinta Onda [The Fifth Wave]; Alessandro Barbosa Lima, CEO of e.Life, and Marcelo Castelo, director of mobility at F.biz.

Registration for Digital Age 2.0 is open and can be done via http://www.digitalage20.com.br Up until August 10, 2012, the promotional price is R$ 1,425.00 (entitling the participant to all lectures, with simultaneous interpretation and coffee-breaks). After this date, the cost of taking part in Digital Age 2.0 goes back to R$1,900.00.  Those who have already attended earlier editions will get an even bigger discount if they opt for early registration.  Members of supporting associations also have a discount on the cost of admission.  

Organization and promotion: Now!Digital Business
Sponsorship: Dinamize; Experian; Portal GNT, IVC, Navegg; Predicta; Riot.
Institutional support: Abap, Abracom, Abradi, Apadi, IAB Brasil;
Media support: BlueBus; CBN; PR Newswire; Radio GNT, Revista Brasileiros and Inovacao Brasileiros;
Press Relations: FirstCom
Date: September 4th and 5th, 2012
Place: Senac Convention Center, Sao Paulo-SP
Promotional price until August 10th: R$ 1,425.00 (subsequently, R$1.900,00)
More information: www.digitalage20.com.br
Phone:(11) 3049-2044
e-mail: a[email protected]
Follow Digital Age 2.0 on twitter: @digitalage20

About Digital Age 2.0 – A conference that aims to bring together national and international specialists in marketing, advertising, communications, business and Internet, to discuss and understand the changes that the Internet is bringing about in companies, customer relations, media and content planning, advertisers' profiles and needs, marketing strategies and in the way corporate communication takes place inside and outside the company. The first edition of Digital Age 2.0 was held in August of 2007. The event is produced by Now!Digital Business.

About Now!Digital Business – A digital media group, exclusive partner of the IDG group in the publication of its titles, websites and events, and the reproduction of international content in Brazil.  At present, the group has more than 2.5 million unique readers, and is responsible for the titles COMPUTERWORLD, CIO, IDGNow!, Macworld and PCWorld. In addition to its print and online publications, Now!Digital Business sponsors the events IT Leaders Conference, CIO Global Summit, DEMO Brasil and awards for IT Leaders and the Best Companies to Work for in IT & Telecom, in partnership with Great Place to Work. The company is located in Sao Paulo. More information at www.nowdigital.com.br

MORE INFORMATION FOR THE PRESS
Luis Claudio Allan ([email protected])
Rodrigo Capella ([email protected])
Alexandre Saldanha ([email protected])
Phone: (11) 3034-4662 / 4652

SOURCE Digital Age 2.0