LOS ANGELES, Oct. 13, 2017 /PRNewswire/ -- Getty Images, a world leader in visual communications and amfAR, The Foundation for AIDS Research, have today announced an exclusive partnership which sees Getty Images become the official image and video provider, creating and distributing content from amfAR's global calendar of events.
Under this deal Getty Images' team of award-winning photographers and videographers will cover key amfAR events including the renowned amfAR Galas hosted across the world, the amfAR Cure Summit and the generationCURE Events. Getty Images will be granted exclusive access inside amfAR events to create premium content, delivering key moments to Getty Image's almost 1 million customers.
"We are proud to partner with amfAR, a leading non-profit that is dedicated to AIDS research and HIV prevention, in an effort to bring their quality content to an even wider global audience," said Ken Mainardis, Getty Images Senior Vice President, Editorial. "Having worked with amfAR for the past 15 years, we are delighted to extend our partnership and continue to provide comprehensive support to the organisation and its cause.
"As an industry leader, Getty Images' experienced content team and enormous distribution arm means this partnership will allow us to broaden our reach to audiences that we haven't yet tapped into," said AnnMari Shannahan, amfAR Vice President of Public Information. "We are thrilled to work with an organization that understands our vision and can help us reach our ultimate goal: curing HIV."
In addition to the partnership with amfAR, Getty Images content creators, are at every major entertainment event globally, from awards ceremonies to fashion weeks to film festivals, covering almost 70,000 entertainment events a year and partnering with major brands on creative content strategy.
About Getty Images:
Getty Images has long been the undisputed world leader in visual communication, with customers in over 100 countries worldwide. With its advanced search and image recognition technology Getty images has established itself as a pioneer in its field, making it the first choice of creative and media professionals alike. In the world of imagery innovation is key, and Getty Images award winning photographers and content creators are committed to producing inspiring and radical work, which is seen every day in the world's most wide reaching and influential publications. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 130,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world's deepest digital archive of historic photography.
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amfAR, The Foundation for AIDS Research, is one of the world's leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and advocacy. Since 1985, amfAR has invested more than $480 million in its programs and has awarded more than 3,300 grants to research teams worldwide.
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