GHOST® Energy Reimagines an American Classic with New A&W® Root Beer Flavor

News provided by

Sep 15, 2026, 08:32 ET

The Iconic Root Beer Float Gets a High-Energy Twist as GHOST® and A&W® Team Up to Bring a Nostalgic Favorite to the Energy Drink Aisle

CHICAGO, Sept. 15, 2026 /PRNewswire/ -- GHOST®, the lifestyle sports nutrition brand known for its authentic collaborations and fully transparent formulas, is shaking up the energy drink category with the launch of GHOST® Energy x A&W® Root Beer, a new flavor that pairs the legendary taste of A&W® with GHOST®'s innovative approach to energy.

Inspired by the timeless root beer float, GHOST® Energy x A&W® delivers a sweet, indulgent flavor experience with a smooth, creamy finish. The new release introduces a modern way to enjoy the signature taste of A&W® in a refreshing energy drink format designed to fuel whatever comes next.

"Coming off the incredible response to GHOST® Energy x 7UP®, we knew we wanted to keep building on that momentum with Keurig Dr Pepper while staying authentic to the brands we're working with," said Dan Lourenco, Founder and CEO of GHOST®. "A&W® has such a strong legacy. It's instantly recognizable and gives us the chance to do something completely unexpected in energy. We're proud of how this one came together, and we have a feeling there's still plenty of room to surprise people."

GHOST® Energy x A&W® marks the second licensed energy drink flavor from GHOST® and Keurig Dr Pepper in 2026, building on the brands' continued partnership and shared commitment to bringing recognizable flavors into new categories.

"Keurig Dr Pepper's portfolio is built on iconic brands that consumers know and love, and we continue to extend those brands into new occasions and consumer experiences," said Justin Whitmore, President, Energy, Juice, Sauce, and Drink Mix Brands at Keurig Dr Pepper. "GHOST® Energy x A&W® gives fans a fresh way to enjoy a familiar favorite, combining the timeless appeal of A&W® with the performance benefits energy drink consumers expect."

GHOST® Energy x A&W® is now available at select retailers nationwide, including ABSCO, Casey's, Circle K, CVS, DoorDash, Publix, Kroger, Target, and Walmart. For more information, visit www.drinkghost.com and follow @ghostenergy.

About GHOST®
GHOST® is a lifestyle brand of sports nutrition products, energy drinks, dietary supplements, and apparel. GHOST® is disrupting the sports nutrition industry by creating a lifestyle movement that has included transparent, innovative products, global distribution, immersive content, key influencer partnerships, and authentic collaborations with many of the world's leading flavor brands, including OREO®, Chips Ahoy!®, Cinnabon®, Sour Patch Kids®, Sonic® Drive-In, Warheads®, Swedish Fish® and Welch's®. GHOST® also entered the food space in 2024 with its launch of high-protein cereals. GHOST® products can be found at GNC, ghostlifestyle.com, and select global retailers in over 40 countries. For more information, visit ghostlifestyle.com or connect with the brand on Instagram, X, TikTok, or Twitch.