Gibson Biddle Joins to Head Up Student Experience and Product

Expanded Management Team Brings E-Commerce Product Expertise to Online Textbook Rental Company

Jun 02, 2010, 12:00 ET from

SANTA CLARA, Calif., June 2 /PRNewswire/ --, the number one online textbook rental company, today announced the appointment of Gibson Biddle as the company's Senior Vice President of Product. Biddle joins the company from Netflix and will lead product strategy, management and design for

"Gib brings the right combination of product experience and leadership to," said Daniel Rosensweig, president and CEO of  "His extensive knowledge of Internet commerce, paired with his experience in education and success maturing both startups and corporations makes him the perfect asset to the company."

Most recently, Biddle served as the Vice President of Product Management for Netflix, where in only five years, he helped grow the company from 3 to 12 million subscribers, maintaining the number one ForeSee Rating for e-commerce companies, which is awarded for online customer satisfaction.  Prior to Netflix, he held product leadership positions at consumer technology startups, Electronic Arts and Creative Wonders, as well as corporations such as The Learning Company and Mattel.

"I'm thrilled to bring my passion for product management and experience in the consumer and education sectors to," said Biddle. " has a talented management team and delivers lots of value to college students, so I'm honored to be a part of its growing success."

Biddle received a B.A. from Amherst College and has an M.B.A. from the Amos Tuck School of Business at Dartmouth College.


Founded in July 2007, is the number one online textbook rental company that has saved students on more than 6,400 campuses nationwide in excess of $200 million. offers students access to a growing catalog of more than 4.2 million titles, a variety of shipping options and free returns. As a part of the company's on-going environmental efforts, they plant a tree every time a student rents from through a partnership with American Forests' Global ReLeaf program. The company has grown into a respected and trusted brand used by college students and was recently named to the Wall Street Journal's Next Big Thing: Top 50 Venture-Backed Companies. For more information, visit