Gifts Retailing Market to Grow by USD 16.75 Billion by 2029, Rise in Demand for Seasonal Decorations and Growing Gifting Culture Boost Market, AI-Powered Report - Technavio

NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Report on how AI is driving market transformation - The global gifts retailing market size is estimated to grow by USD 16.75 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  3.5%  during the forecast period. Rise in demand for seasonal decorations and growing gifting culture is driving market growth, with a trend towards rise in demand for specialized merchandise. However, pricing pressures due to fierce market competition  poses a challenge. Key market players include Aldi Stores Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., American Greetings Corp., Bed Bath and Beyond Inc., Card Factory Plc, Costco Wholesale Corp., Enesco LLC, Ferns N Petals Pvt. Ltd., Hallmark Card Inc., House of Fraser Ltd., Loop Commerce Inc., Macys Inc., My Pet Gift Box Ltd, Penney OpCo LLC, Shutterfly Inc., Spencer Gifts LLC, The Walt Disney Co., Walmart Inc., and Williams Sonoma Inc..

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Market Driver

The global retail industry is experiencing in gifting trends, particularly during seasonal decorations, birthdays, weddings, anniversaries, holidays, and special occasions like Valentine's Day, Mother's Day, Father's Day, Hanukkah, Easter, Christmas, and graduations. Eco-friendly and sustainable gifts made from recycled materials and ethically sourced products are gaining popularity. Experiential gifts such as spa vouchers, travel packages, event tickets, and corporate gifting are also on the rise. Offline retailers, or brick-and-mortar stores, continue to dominate the market, but online platforms are growing rapidly. Social media marketing and email campaigns are effective marketing efforts. Seasonal decor, personalized presents, fragrances, customized presents, and luxury items are popular. E-commerce retailers are leveraging automation, augmented reality, and product visualization to enhance the shopping experience. Modernization and urbanization have led to an increase in distribution channels, catering to domestic and international tourists. Millennials prefer experiential gifts and subscription services. Intelligent marketing strategies, such as social media engagement and in-store events, help increase brand loyalty and visibility. Gifting culture continues to evolve with social trends and material possessions. 

The global gifts retailing market is experiencing a notable trend towards specialized merchandise. This segment distinguishes itself from mass merchandisers, catering primarily to unique, locally crafted gifts. Specialty merchandisers offer a high degree of product differentiation, appealing to premium customer segments. Souvenir and gift retailers play a crucial role as distributors of such specialized merchandise. For instance, Disney licenses its intellectual property to various retailers, promoting specialized merchandise on a larger scale. This symbiotic relationship benefits both the retailers and the consumers, providing them with distinctive and memorable gift options. 

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Market Challenges

• The global retailing market for gifts faces various challenges in different sectors. Seasonal decorations, greeting cards, giftware, and traditional offline retailing struggle with intense competition from online platforms during major holidays and special occasions like birthdays, weddings, anniversaries, and Valentine's Day. The pandemic has further disrupted sales in physical retail stores. Eco-friendly, sustainable gifts made from recycled materials and ethically sourced products are gaining popularity. Experiential gifts such as spa vouchers, travel packages, event tickets, and corporate gifting are on the rise. Retailers need intelligent marketing strategies, including social media and email marketing, to reach customers. Modernization and urbanization have led to a shift in distribution channels, with e-commerce retailers capturing a significant share. Millennials prefer experiential and personalized gifts, while automation and augmented reality are changing the way we shop for and visualize products. Brand loyalty is crucial, with established brands offering luxury items, jewelry, and premium products. Gifting culture continues to evolve, with social trends favoring material possessions and customized presents. Cultural experiences, travel, and personalized items are popular for various milestones like graduations, Christmas, Mother's Day, Father's Day, Hanukkah, Easter, and other special occasions. Retailers must adapt to these trends and invest in infrastructure to meet the needs of domestic and international tourists seeking souvenirs and keepsakes. In-store events, promotions, and loyalty programs can help increase foot traffic and customer satisfaction, ensuring brand visibility and repeat business.
• The gifts retailing market encompasses various players, including specialty retailers, department stores, mass merchandisers, e-retailers, novelty, and souvenir sellers. Department stores and mass merchandisers serve as one-stop solutions for customers with a diverse range of gift options. Major players in this segment include Macy, JCPenney, Sears Holding, and House of Fraser. The intensifying competition in the market results in pricing pressure, compelling vendors to adopt economic pricing strategies, which may negatively impact profit margins. E-retailers pose significant competition, particularly in regions with high Internet and smart gadget penetration.

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Segment Overview 

This gifts retailing market report extensively covers market segmentation by  

• Distribution Channel
• Offline
• Online
• Product
• Souvenirs And Novelty Items
• Seasonal Decorations
• Greeting Cards
• Giftware
• Others
• Geography
• Europe
• North America
• APAC
• South America
• Middle East And Africa
• Target Audience
• Individuals
• Corporates
• Non-Profit Organizations
• Event Planners
• Gift Basket Companies
• Type
• Traditional Gifts
• Personalized Gifts
• Experiential Gifts
• Digital Gifts
• Luxury Gifts

1.1 Offline-  The offline distribution channel segment in the gifts retailing market includes sales through specialty stores, hypermarkets, supermarkets, convenience stores, department stores, and other retail formats. Sales through these channels are declining due to consumers' increasing preference for online shopping. To boost online sales, vendors are collaborating with local retail entities, selling their products through gift stores and other retailing modes such as big grocers, generalists, stationers, discount chains, post office, and independent retailers. This intensifies market competition. To sustain, vendors are adopting new businesses and retail strategies, like Card Factory, which operates stores in various locations and offers quality products at affordable prices. Despite the decline in offline shopping, innovative marketing in offline channels will fuel growth. For instance, Card Factory's extensive range of cards and complementary products at competitive prices sets it apart from competitors. Vendors also expand their store operations in different cities and regions to increase customer familiarity and value sales.

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Research Analysis

The global retailing market for gifts is a vibrant and diverse industry that caters to various occasions and preferences. From seasonal decorations like Hanukkah menorahs and Easter baskets, to greeting cards and personalized presents, the market offers a wide range of options for consumers. The industry includes both offline and online retail channels, with social media marketing playing an increasingly important role in reaching customers. The gifting culture extends beyond birthdays, weddings, and anniversaries, with personalized gifts, fragrances, luxury items, jewelry, and premium products popular for parties, public gatherings, and everyday use. Customized presents add a unique touch, making each gift a cherished keepsake. The global retail industry continues to evolve, offering innovative and personalized solutions to meet the ever-changing needs and preferences of consumers.

Market Research Overview

The global retailing market for gifts is a vibrant and diverse industry that encompasses various product categories and sales channels. Seasonal decorations, greeting cards, giftware, and more are popular choices for various occasions such as birthdays, weddings, anniversaries, holidays, and special events. The market caters to different segments including online and offline platforms, with eco-friendly, sustainable gifts made from recycled materials and ethically sourced products gaining popularity. Experiential gifts like spa vouchers, travel packages, event tickets, and corporate gifting are also on the rise. The pandemic has accelerated the shift towards online shopping, with e-commerce platforms becoming a significant distribution channel. Social media marketing and email marketing are key strategies used by retailers to reach customers. The gifting culture transcends holidays and includes social trends, material possessions, and personalized items. Intelligent marketing strategies, modernization, urbanization, and automation are driving the growth of the industry. The market caters to various demographics, including millennials, and offers a wide range of luxury items, jewelry, premium products, and novelty gifts. Seasonal decor, personalized presents, fragrances, customized presents, and polarized sunglasses are popular choices for various occasions. The industry also includes toys, wigs, and other gift items. Retailers focus on customer satisfaction, brand loyalty, and visibility, using foot traffic, in-store events, promotions, travel, and cultural experiences to attract customers. Established brands and infrastructure support the growth of the industry, catering to domestic and international tourists, graduations, milestones, and various other occasions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Distribution Channel
• Offline
• Online
• Product
• Souvenirs And Novelty Items
• Seasonal Decorations
• Greeting Cards
• Giftware
• Others
• Geography
• Europe
• North America
• APAC
• South America
• Middle East And Africa
• Target Audience
• Individuals
• Corporates
• Non-Profit Organizations
• Event Planners
• Gift Basket Companies
• Type
• Traditional Gifts
• Personalized Gifts
• Experiential Gifts
• Digital Gifts
• Luxury Gifts

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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