Girl Scouts appoints Earthbound to Dream Big for New Licensing and Brand Extension Programs

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Mar 05, 2019, 08:30 ET

NEW YORK, March 5, 2019 /PRNewswire/ -- Earthbound today announced that Girl Scouts of the USA (GSUSA), the preeminent leadership development organization for girls, has appointed the company as their exclusive licensing and brand extension agency.

Girl Scouts has been building girls of courage, confidence, and character who make the world a better place for over 100 years. With more than 1.7 million girls, 750,000 supportive adult volunteers, and over 50 million American women as alums, the organization offers all-girl programming proven to foster a lifetime of leadership and success. Girl Scouts is looking to bring its message about the importance of girl leadership to even more consumers through new licensed programs.

"We are excited to work with Earthbound to bring our message of girl leadership to new audiences through innovative licensing relationships," said GSUSA Chief Revenue Officer Barry Horowitz.

Earthbound, a leading product design, licensing, and brand growth company, will seek to expand GSUSA's licensing program by leveraging their retail and brand building expertise.

"This is an extremely exciting collaboration for us," said Jeff Cohen, Co-Chairman, President at Earthbound. "The Girl Scout brand means a great deal to so many people. With its rich history, and widespread, positive brand recognition, we look forward to creating many more ways for consumers to connect with the brand through strategic licensing programs."

We're Girl Scouts of the USA
We're 2.5 million strong—more than 1.7 million girls and 750,000 adults who believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world. Our extraordinary journey began more than 100 years ago with the original G.I.R.L., Juliette Gordon "Daisy" Low. On March 12, 1912, in Savannah, Georgia, she organized the very first Girl Scout troop, and every year since, we've honored her vision and legacy, building girls of courage, confidence, and character who make the world a better place. We're the preeminent leadership development organization for girls. And with programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.

About Earthbound
Earthbound is a leading product design, licensing and brand growth company that expands the reach of brands in the market on a global scale. With 19 years of expertise in retail brand licensing, product development, and product design, Earthbound augments brand potential by offering unprecedented growth potential for powerhouse brands. For more information, please visit www.earthboundbrands.com.

For new business, please contact:
Abe Cohen
Director, Business Development
[email protected]
646-873-3820

For media inquiries, please contact:
Ryane Montanez
Marketing Director
[email protected]
646-813-3671

SOURCE Earthbound