LAUSANNE, Switzerland, Dec. 3, 2014 /PRNewswire/ -- LifeStraw® Carbon Credits offer a memorable holiday gift for environmentally-conscious people. Each credit, which can be purchased for $12.95, reduces one ton of carbon dioxide (CO2) emissions from the atmosphere. Additionally, each credit contributes to the provision of safe water for one family in Kenya.
A carbon credit, or carbon offset, is a financial unit of measurement that represents the removal of one ton of CO2 from the atmosphere. Carbon offsetting is the process by which businesses and individuals compensate for their CO2 release by funding certified greenhouse gas emission reduction projects.
LifeStraw® Carbon Credits are derived from LifeStraw® Carbon for Water, a certified greenhouse gas reduction project launched in 2011 by LifeStraw® manufacturer Vestergaard. Then, nearly 880,000 LifeStraw® Family water purifiers were delivered to 91 percent of households (four million people) without access to safe water in rural Kenya. Carbon credits are earned because the LifeStraw® Family purifiers remove the need to boil water for treatment, which eliminates current and future emissions that would arise from the practice of burning wood to boil water.
The project is registered with the Gold Standard Foundation which facilitates carbon projects that have direct impact on development outcomes. Vestergaard provides ongoing education, and repair and replacement of the filters to sustain the project.
Consumers can purchase any number of LifeStraw® Carbon Credits at buylifestraw.com/products/lifestraw-carbon-credits. If the credits are purchased as a gift, the recipient will be sent a card and certificate of impact on behalf of the purchaser.
Website visitors can also enjoy the online premiere of the award-winning documentary, Carbon for Water. The 23-minute film chronicles hope among desperation in the search for a solution to the water crisis in Kenya. Audiences meet the Kenyan people and learn how LifeStraw® Carbon for Water is improving their lives.
Vestergaard (www.vestergaard.com) is a Swiss-based global company dedicated to improving the health of disadvantaged people with solutions that fight malaria, HIV/AIDS, diarrheal disease and neglected tropical diseases. The company is the largest producer of long-lasting insecticidal bed nets that prevent malaria under the PermaNet® brand, and its award-winning LifeStraw® water filters have been designed for individual, family and community uses.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/give-the-gift-of-environmental-sustainability-300004194.html