Give Your Dog Some Snack Love™! Old Mother Hubbard Expands Its Treat Line With 15 New Varieties to Catch, Chew and Eat

With a new look, new flavors and new soft snacks pet parents can feel good about giving their dogs some "snack love™" every day, not just on special occasions

Oct 06, 2010, 10:32 ET from Old Mother Hubbard

TEWKSBURY, Mass., Oct. 6 /PRNewswire/ -- From rewarding good behavior to teaching an old dog new tricks, dog owners can now choose from 15 NEW varieties of natural dog snacks from Old Mother Hubbard®.



For the first time in its 80 years, Old Mother Hubbard now offers two new lines of soft and chewy snacks. NEW Soft & Chewy Bitz® are cubed, bite-sized and bursting with natural flavor. Perfect for training or for smaller dogs, they come in three new varieties, Liver Recipe, Chicken Recipe and Peanut Butter Flavor.

They've also created three NEW soft and chewy varieties and four NEW crunchy varieties in their new Mother's Solutions™ line. Made with ingredients that do more than taste good, they work to help a dog feel and look better. All dogs deserve a little snack love but some can't afford too many extra calories. For them there's 5 Calorie, so you can reward your dog without worry and help them maintain a healthy weight. Many large dogs, older dogs too, can't run and jump like they used to and for them Hip & Joint helps support hip and joint mobility. And Skin & Coat helps their glossy coats and supple skin shine. Those who prefer a bit of snap to their snacks can choose from the new crunchy and functional Mother's Solutions varieties: Tartar Control for healthy teeth and gums, Hip & Joint, Minty Fresh Breath (formerly known as Gimme-A-Kiss®), and Low Fat (formerly known as Couch Potato®).

And what dog wouldn't love the fun shapes and delicious flavors of Old Mother Hubbard's NEW Distinctive Collection? PB Hearts™, Fish'N'Waves™ and Liv'R'Wedges™ keep dogs grinning from ear to ear and are wheat-free too.

NEW Wheat-Free Chick'N'Apples™ and the Extra Tasty Assortment of three popular Old Mother Hubbard varieties - Liv'R'Crunch®, Bac'N'Cheez® and P-Nuttier® all in one convenient bakery bag - round out the Old Mother Hubbard Classics line. Crafted from time-honored recipes, they're crunchy crowd pleasers in mini, small and large classic bone shapes.

"Bocker loves his training sessions and learns very fast because he enjoys his special rewards – Old Mother Hubbard Bitz® and Meaties®," said Marie S. of Athens, NY. "He is one happy-go-lucky Labradoodle. Old Mother Hubbard treats keep him healthy and looking his best."

All Old Mother Hubbard snacks are made with natural, nutrient-rich ingredients like chicken, cheddar cheese, apples, carrots, sweet potatoes and oatmeal, without any artificial colors or flavors. And each crunchy snack is slowly oven-baked to preserve the mouth-watering flavors that dogs love to catch, chew and eat.

"Who doesn't love a tasty snack? I know I do, and so does my dog. And we couldn't be happier about the newest additions to our Old Mother Hubbard family of all natural dog treats," said Tim Callahan, CEO of WellPet. "They're natural and healthy, and a great way for me to give my dog some 'snack love™'."

While the packaging on the outside of Old Mother Hubbard's snacks now sports an updated look, dogs and their devoted owners can take a peek at the delicious snacks right inside the bag through its characteristic see-through window. Consumers can also interact directly with the brand through a new website, the Old Mother Hubbard Cupboard Club e-newsletter, Twitter and Facebook.

Old Mother Hubbard natural dog snacks are available nationwide at pet specialty stores. To find an authorized retailer, please visit  

Old Mother Hubbard® – "Give 'Em Some Snack Love®"

Since 1926, Old Mother Hubbard®, a proud member of the WellPet® family of brands, has used the same simple methods to bake our snacks for dogs. Each home-style recipe is carefully crafted from wholesome ingredients that allow dog owners to feel good about giving their dogs a reward that is healthy and heartfelt.  Visit to learn more. Find Old Mother Hubbard on Twitter - Join Old Mother Hubbard on Facebook -


Erin Vadala, Warner Communications


SOURCE Old Mother Hubbard