GiveLitter™ Launches Charitable Initiative to Benefit Three Texas-based Animal Shelters

MUSCATINE, Iowa, April 4, 2011 /PRNewswire/ -- Three of Texas' largest animal rescue groups are gearing up for a social media driven campaign that will benefit shelter cats with the click of the mouse. World's Best Cat Litter™ is bringing its GiveLitter™ initiative to Texas in an effort to donate thousands of pounds of much-needed cat litter to the SPCA of Texas in Dallas, Citizens For Animal Protection in Houston and the Austin Humane Society!

The GiveLitter™ initiative makes donating easy by bringing the voting campaign to "feline-thropists" via Facebook at http://www.facebook.com/worldsbestcatlitter and on the charity's website at http://www.givelitter.com.

From March 31st through May 13th, 2011, pet-lovers everywhere can vote once a day at either online location and donate World's Best Cat Litter™ to their choice of the three Texas-based animal shelters. The effort follows on the heels of two previous GiveLitter™ campaigns that donated more than 5,255 pounds of World's Best Cat Litter™ to animal shelters in Washington D.C. and more than 18,606 pounds to rescue organizations in Los Angeles.

Organizers are encouraging individuals to log-on and participate in the GiveLitter™ campaign that reflects an ongoing commitment by World's Best Cat Litter™ to support the efforts of animal shelters who find homes for neglected, abused and lost animals.

"We invite animal lovers everywhere to become part of the GiveLitter™ initiative and help these Texas animal shelters as they work tirelessly to address community needs," said Paul Zobel, Senior Director of Marketing, World's Best Cat Litter™. "As a result of all the people who voted online, our GiveLitter™ program has donated over 23,000 pounds of World's Best Cat Litter™ to deserving shelters in Los Angeles and Washington D.C. We now raise a new challenge for feline fans to vote again so we can help these great Texas shelters."

About GiveLitter™:  World's Best Cat Litter™ was founded on more than sound science. It was founded on a love for cats—indeed all pets—a respect for our communities and a responsibility to our planet. That is why we're committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. Give Litter™ maximizes potential donations by using the web and social media to increase reach and make giving easy. Web site: www.givelitter.com

About World's Best Cat Litter™:  World's Best Cat Litter™ is a pet, people and planet-friendly cat litter made with whole-kernel corn and other natural ingredients using a patented scientific process that delivers advanced odor control and quick clumping. Using no synthetic chemicals, World's Best Cat Litter™ is biodegradable, flushable, septic-safe and all natural. Offered in a variety of clumping formulas, the litter is available in PetSmart and PETCO, most Target stores, and other leading pet and grocery stores nationwide. Produced by Kent Nutrition Group, Inc., World's Best Cat Litter™ is headquartered in Muscatine, Iowa. To learn more please visit www.worldsbestcatlitter.com.

About SPCA of Texas: The SPCA of Texas is the leading animal welfare agency in North Texas. The non-profit organization operates two shelters and two spay/neuter clinics located in Dallas and McKinney, and maintains a team of five animal cruelty investigators to respond to thousands of calls in eight North Texas counties. Moreover, the SPCA of Texas serves as an active resource center for an array of services that bring people and animals together to enrich each others' lives. The SPCA of Texas is not affiliated with any other entity and does not receive general operating funds from the City of Dallas, State of Texas, federal government or any other humane organization. The SPCA of Texas is dedicated to providing every animal exceptional care and a loving home. To learn more please visit www.spca.org/.

About Citizens for Animal Protection: In 1972, a group of concerned Houstonians founded Citizens for Animal Protection (CAP) in response to the pervasive problem of thousands of neglected and stray animals.  Spurred on by an increased demand for services and the need for more space, CAP recently completed construction on their permanent home - the Jane Cizik Center, situated on 3.5 acres of park-like land.  CAP has received numerous awards for its shelter operations including the National Humane Award of Excellence from PetSmart Charities and the Exceptional Adoption Placement Program Award from the New York ASPCA. To learn more please visit www.cap4pets.org.

About the Austin Humane Society:

The Austin Humane Society (AHS) is the city's largest nonprofit, no-kill pet adoption center. They are dedicated to (1) saving homeless dogs and cats, (2) reducing pet overpopulation, and (3) educating the community about responsible pet ownership. Since 1952, AHS has been connecting homeless pets with permanent, loving homes. In addition to pet adoption, AHS also operates a robust animal clinic, feral cat sterilization program, and foster care network. In 2010, AHS adopted over 3,100 dogs and cats into permanent homes, spayed/neutered more than 5,200 feral cats, and helped nurse nearly 1,200 sick and injured animals back to health in foster homes. For additional information about adoptions, feral cat spay/neuter or to make a donation, log on to www.austinhumanesociety.org.

SOURCE World's Best Cat Litter