In China, WeChat is the main way by which customers engage with brands outside physical stores. This Givex integration is designed to further improve the customer's experience with the brand. In the WeChat app, customers can now go to the brand's service account and access the following functions (provided the brand has chosen to make them available):
- Even if they haven't enrolled before in the brand's loyalty program, the customer can start collecting points immediately by linking their WeChat account to a new loyalty account
- Enroll in the program with a mobile form
- Check points balances
- Generate a QR code, barcode or single use number which can be scanned by the store to pay with a gift card or collect points
"Customers expect their favorite brands to communicate with them, provide offers and let them make purchases over WeChat," says Clayton Gray, Managing Director - Sales, China, Givex. "These latest enhancements enable businesses to offer their essential loyalty program functionality over WeChat, providing customers with a truly omnichannel experience."
Givex operates in over 55 countries, having processed more than 16 billion transactions since 1999, across a wide array of industries. The Givex Platform provides the tools that drive customer engagement while also accelerating operational efficiency, through a merchant's physical, online and mobile sales channels. Using Givex, all these channels generate the valuable and actionable data, protected by the maximum PCI security standards, that is crucial to maintain a competitive advantage in today's fast moving economy.