MT. ARLINGTON, N.J., Nov. 21, 2012 /PRNewswire/ -- Giving and receiving personalized chocolate M&M'S® as gifts just got 'sweeter' thanks to new packaging and product formats that can be ordered online. At mymms.com, M&M'S fans can express their thoughtful and creative chocolate gift-giving with new options including iconic "m" acrylic containers, re-sealable stand-up bags with keepsake scoops, holiday stockings and teddy bear gift sets. Also available will be a new upscale gift box with a magnetic closure.
"Our new packaging better complements the tremendous thought and creativity that people put into personalizing their M&M'S," said Dan Michael, Director of R&D, Mars Retail Group which operates the MyM&M'S business. "With these new packaging and gift sets, people will have an even more memorable experience when they open and enjoy their personalized chocolate M&M'S."
The world's most popular confectionery brand, M&M'S, can be customized online with names, phrases, photographs and clipart to make special events like weddings and birthdays even more memorable. They also make ideal party favors and corporate gifts (www.mymms.com/gifts).
Without major price adjustments and in response to consumer feedback, people can now order:
- new 2-pound or 5-pound stand-up re-sealable bags with a 1.5 oz. iconic scoop that provides the recommended serving portion of M&M'S to make building the perfect party favor even easier.
- 8 ounces or 16 ounces of personalized M&M'S in iconic "m" round clear acrylic containers that showcase the candy inside.
- the popular glass jar and candy dispenser items that now include a 1-pound bag of M&M'S -- the ideal amount to fill the containers.
Holiday gifts for Christmas and Valentine's Day have also been reinvented to include a colorful holiday stocking that features Ms. Green, stuffed teddy bears and elegant gift boxes for the winter holidays and Valentine's Day, all accompanied by the iconic "m" acrylic containers that showcase the personalized candy inside.
For more information and to order personalized chocolate M&M'S candies, visit www.mymms.com.
About Mars Retail Group
Headquartered in Mt. Arlington, New Jersey, U.S., the Mars Retail Group creates and builds retail businesses that build the brands of Mars, Incorporated. The iconic M&M'S® World stores, located in New York City, Las Vegas, Orlando, and London, currently represent Mars largest retail business. MRG also operates the company's Licensing and MyM&M'S businesses, as well as the gourmet chocolate business that is sold under the ETHEL M brand name.
Mars Retail Group is a division of Mars, Incorporated. A private, family-owned company, Mars, Incorporated was founded in 1911 and employs more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, CIRKUHEALTH™ and COCOAPRO®.
For more information, please visit www.mars.com.
MyM&M'S has been selling personalized M&M'S on-line since 2005, (www.mymms.com) featuring innovations that include custom printing messages, logos, FACES and Clipart images on 20 printable colors. The company also offers custom licensed blends from the MLB, NFL, NBA and Disney, in addition to pre-blended occasion specific blends.
SOURCE Mars Retail Group