Giving Parents a Gut Check: Happy Baby Organics Teams Up with Jenna Dewan for Happy Babies Poop, an Educational Campaign & Children's Book to Help Parents Make Sense of the Mess

As the only USDA organic infant formula with pre- and probiotics, Happy Baby is driving the conversation around baby's gut health and the foundation it helps set for future health.

• The #1 organic infant nutrition brand¹ – Happy Baby – is shining a spotlight on the importance of baby's gut health with the launch of Happy Babies Poop – helping parents connect what goes in the belly to what comes out in the diaper through fun, educational, interactive resources and feeding solutions.
• The brand has teamed up with three-time mom Jenna Dewan to bring digestible gut facts and belly laughs to baby's read & feed routine with the "Happy Babies Poop" children's book – available now for pre-order with any one-time or subscription purchase of Happy Baby formula at: HappyFamilyOrganics.com/HappyBabiesPoop.
• As the only USDA organic infant formula with both pre- and probiotics, Happy Baby wants to help parents understand the critical role gut health plays in helping to shape a child's health for years to come.

NEW YORK, Oct. 8, 2025 /PRNewswire/ -- Whether it plops or whether it ploops, one thing's for sure: Happy Babies Poop. Happy Baby, the #1 organic infant nutrition brand, is teaming up with up with three-time mom and celebrated actress and dancer, Jenna Dewan, for a gut health-focused campaign and educational children's book Happy Babies Poop. The book, co-authored by Happy Baby and Jenna Dewan, brings fun gut facts and belly laughs through the adventure of one brave drop of formula as it moves through baby's tummy with the help of its trusty friends – pre- and probiotics. It's a digestible story that shows how important it is to follow your gut (literally!) all the way to the diaper. Available to pre-order now, "Happy Babies Poop" is a great addition to the read & feed routine with your child, as you learn together about the messy and important role baby's gut health (via their poop!) can play in promoting a step toward a healthier future.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/danone/9359951-en-danone-happy-baby-organics-jenna-dewan-happy-babies-poop 

Happy Baby is a leader in developing strong foundations for tomorrow through its line of infant formulas that are backed by more than 50 years of advanced breast milk research. As a mom of three, Jenna also understands the importance of nurturing little ones. She teamed up with Happy Baby to help educate fellow parents about baby's gut development, and how softer, more regular poops can be a key indicator of gut health. About 70 percent of a baby's immune system is in the gut² and the gut microbiome is largely established during the first 1,000 days of a baby's life. As the only USDA organic infant formula with both pre-and probiotics – Happy Baby works to support baby's gut during one of their most important developmental stages – playing a vital role in helping to shape a child's health for years to come.

"I was blown away when I learned that the first 1,000 days of life is so important for a baby's gut development – and ultimately their future health! It makes sense – I care a lot about my own gut health, so why wouldn't I do the same for my kids?" said Dewan. "As parents, we are constantly thinking and talking about baby poops, but it's also one of the best ways to know how our kids are really feeling. That's why I turned to Happy Baby as my formula of choice for my youngest daughter, as the only USDA organic option with pre- and probiotics to help develop her gut."

Happy Baby's portfolio of infant formulas are non-GMO and Clean Label Project Purity Award certified. For babies starting at 6 months, Happy Baby Organic Stage 2 infant formula is made to deliver tailored levels of key nutrients, including calcium, iron, phosphorus, iodine and selenium. It's modeled after breast milk and provides organic lactose made with organic milk from grassfed cows³, protein, DHA, and key vitamins and minerals.  Happy Baby is the only USDA organic brand with prebiotics and probiotics to help support baby's immune system development and digestive health – rigorously tested for quality and safety from start to finish so parents can feel confident in every bottle they make.

"We take our role in child development seriously, and we really wanted parents to understand how supporting their baby's gut health can be a first step toward a healthier future," said Anne Laraway, President of Happy Family Organics. "We're on a mission to change the trajectory of children's health through nutrition, and helping parents connect what goes in the belly to what comes out in the diaper through fun, educational and interactive resources is a huge part of that."

"It's wild knowing that these everyday choices are shaping their future," said Dewan. "When Happy Baby asked me to team up with them for a children's book about the importance of baby gut health, I was all in. It felt like such a great way to help educate other parents in a natural moment when you read & feed with your baby."

Starting today, October 8th, you can pre-order your copy of "Happy Babies Poop" with any one-time or subscription purchase of Happy Baby Formula at the link here, and stay tuned for more to come to celebrate the official book release ahead of the holidays. Visit the Happy Babies Poop campaign website at HappyFamilyOrganics.com/HappyBabiesPoop to learn more about baby gut health, get your poop questions answered and, of course, reserve your copy of the book while supplies last.

Parents can purchase or subscribe to Happy Baby organic infant formula nationwide directly on HappyFamilyOrganics.com/shop/baby-formula/ or find it at a retailer near you using the store locator. 

ABOUT HAPPY FAMILY ORGANICS
Happy Family Organics has been on a mission to change the trajectory of children's health through nutrition since the company launched on Mother's Day in 2006. We are constantly innovating to provide families with the best possible products, solutions, and resources for their evolving needs. From day one, we provide organic nutrition and support for your baby's feeding journey, whether that's breast or formula feeding all the way through starting solids and picky eating. We thoughtfully craft organic meals and snacks with curated ingredients that are appropriate for each baby, toddler, and kid's age and stage to help support a lifetime of wellness.

As champions of organic, every product in our line is certified USDA organic, which means our food is grown without using toxic persistent pesticides and the #1 component in our formulas, lactose, is made with organic milk from grass-fed cows⁴. All of our products have no artificial hormones⁵ or GMOs – just ingredients from earth-friendly organic farms. We know that only a healthy planet can grow healthy food and are committed to cultivating a sustainable world for little ones today and for future generations. From our WIC-authorized Clearly Crafted™ Jars our free online live chat with lactation consultants and registered dietitian nutritionists we put babies and parents first, with support for every family. To learn more, please visit our website: Nutritious Organic Baby Food & More | Happy Family Organics.

¹ Circana Custom Baby Food Data Base, Latest 13 Weeks Ending 8/24/25
² HMOs in breast milk: 12-18 g/L. Prebiotic levels (g/L) from brand websites as of 8/23/24: Happy Baby Organics (8.0), Kendamil (2.2), Bobbie (0.0), ByHeart (4.0)
³ Per National Organic Program Regulations
⁴ Per National Organic Program Regulations
⁵ No significant difference has been shown between milk derived from RBST-Treated and Non-RBST-Treated cows

Contact:
Rachel Carpio
[email protected]

SOURCE Happy Family Organics